TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

With the opening ceremony of the 18th Asian Games happening in Jakarta, global watch brand, Tissot (part of the Swatch Group), have recently launched their unique advertising campaign within the brand new Terminal 3 ‘Ultimate’, Jakarta.

Tissot, who is now the Official Timekeeper of the 18th Asian Games, has fulfilled this title for many of the most important sporting events and disciplines around the world.

Terminal 3, which hopes to have all international carriers operating from T3 by July 2018, offers the perfect platform for Tissot to welcome international visitors from around Southeast Asia and beyond to Jakarta, for what should be two weeks of high class sporting drama.

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PHAR CONNECTS VODAFONE AND TRANSPORT FOR GREATER MANCHESTER WITH WIFI SPONSORSHIP

Free public Wi-Fi on Manchester’s Metrolink and Metroshuttle service will be sponsored for the first time in a deal brokered by transport sponsorship specialist PHAR.  Users of the service will see Vodafone’s branding every time they log in, with Vodafone branding also incorporated into extensive on-board signage.  Vodafone will also benefit from access to advertising sites across the Transport for Greater Manchester network, and branded wraps of four Metrolink trams, promoting the sponsorship and the free Wi-Fi service throughout Greater Manchester.

“We are delighted to partner with Vodafone as the first sponsor of TfGM’s free public Wi-Fi on Metrolink and Metroshuttle services ensuring the continuation of the service.  This is a significant commercial agreement and the revenue will be reinvested back into our transport network for the benefit of our customers.” commented Mike Mellor, Head of Commercial Services at Transport for Greater Manchester. 

“This is a perfect example of how sponsorship can deliver real value both to brands and to owners of transport services,” added Alastair Macdonald, Managing Director of PHAR.  “As well enabling TfGM to continue providing a free Wi-Fi service to its passengers, this sponsorship provides a highly visible, year-round demonstration of Vodafone’s commitment to the North West region, adding value to millions of passengers and to the Greater Manchester community as a whole.”

MANCHESTER AIRPORT

PHAR has been recently appointed to find a naming rights sponsor for the new terminal at Manchester Airport. This is proving to be an exciting development as this would be the first in the world of international airport terminals. It has already been attracting interest from a number of blue-chip brands which only proves that brands are now recognizing the impact of airline and airport opportunities.

New research has revealed the effectivity of airport sponsorship. Take the case of Manchester University wherein through PHAR, they were able to sponsor the lounge areas and arrivals walkway at Manchester Airport. This sponsorship doubled their brand image metrics across a range of attributes and has shown to be the most memorable brand among other advertisers.

De'Xandra Livery Launch

De’ Xandra, Malaysia’s top perfume producer,  commissioned PHAR to forge a partnership with Air Asia (AA) for a special livery on one of Air Asia’s A320 aircrafts.  Part of the partnership is to stock De’Xandra perfumes on board all AA planes beginning Q4 this year.  

De’Xandra was established in 2013 and within a short span of 5 years, has managed to capture 40% of the local perfume market with an annual turnover of RM 60M and growing. Puan Erna, De’ Xandra’s owner, hopes that through the partnership,  they will be able to leverage on the airline’s extensive network in raising brand awareness and open new doors for the brand within the SEA markets within the next few years.

GATEWAY@KLIA2

Segi Astana Sdn Bhd, along with Malaysia Airports Bhd (MAHB), who own the integrated transportation hub, shopping complex, and car park at Kuala Lumpur’s KLIA2 airport, have signed an agreement with PHAR to own and operate all advertising and sponsorship assets within Gateway@KLIA2. The agreement runs from 2018 until 2028.

Nick Lockwood, Managing Director of PHAR said, "We are thrilled with the appointment knowing that Gateway@KLIA2 has huge potential as an awareness and engagement driver for our advertisers. Strategically, it made sense for PHAR given that KLIA2 (with 30.2 million pax) has now surpassed KLIA (28.2 million pax) in terms of passenger traffic in 2017. With PHAR also operating the Air Asia media assets (print, digital and ambient), adding the airport fulfills the end to end passenger journey for our advertisers."