MEDIA SALES & PARTNERSHIPS
It's all about generating revenue.
With over twenty years of experience across different types of media (television, broadcast, print, digital and outdoor), and our relationships with over 500 global and local advertisers, coupled with global agency partnerships, and a structured sales process and monitoring methodology, help us deliver returns year on year for our rights-holders.
So whether you're an airline, an airport, a stadium, a public transport authority, or visitor destination, or a brand, come and talk to us. We would be happy to help.
An increasing part of our Connected Journey with airlines things that you would not normally be able to buy from a normal media vendor. Things such as Customer Rewards Programmes, Stocking & Retail Opportunities are an amazing way to underpin a media campaign with genuine ROI.
PHAR specializes in creating long term naming rights partnerships across Mass Transit Systems and major Infrastructure Projects, for example The HSBC Rain Vortex and The Shiseido Forest Valley at Jewel, Yamaha Monumento station in Manila LRT, and the Bank Rakyat Bangsar LRT station in the heart of Kuala Lumpur.
Different from Naming Rights given that brands can commit to one year at a time, Station Domination (or Wraps) guarantee large scale impact in the shortest period of time.
We are market leaders (liveries per annum) when it comes to advertisers taking their brands to the sky. Across Airbus and Boeing, wide and narrow body aircraft. The sheer impact created makes it a great PR opportunity, but more importantly, our planes sit at some of the most expensive airports in the world in terms of the cost of media, so it is actually a hugely cost-effective way to purchase regional OOH traveller focused media
Train wraps (MRT / LRT) deliver impact not just inside the statins for the riding public but often traverse the city landscape and often work as moving large format billboards. Ideal for major product launches, train wraps are often combined with digital retargeting campaigns that deliver the engagement brands are looking for.
With an average dwell time of 2.5hrs +, per flight we offer our advertisers a chance to engage heir target audience, in a totally captive environment, and targeted by the right routes! Often supported by digital campaigns pre, during & post flight, ambient campaigns are a vital part PHAR’s Connected Journey. It is also often a key component of the airline partnerships we offer, which include on-board stocking, helping to drive product sales.
PHAR offer advertising amazing content opportunities to engage our 100m+ guests year across all our Airlines. Our Millenial travelers on respond best to informative content that supports and improves their travel experience, which is something we specialise working with our clients on - engaging, fun and informative native content and advertising campaigns across Print, Digital and Social
Brands have the opportunity to actively engage with customers during flights via various IFE solutions - whether that be traditional pre-roll (on PAL) or via in-flight WiFi (on AirAsia) which provides not just connectivity, but entertainment, and in-flight purchase via your own device. Jetstar Asia are shortly launching their own IFE system offering in Q4 2019
digital ooh networks
With over 1500 screens installed across train systems and airports in SE Asia, all managed from our operation centers, via cloud controlled technology, we are able to change messaging on the fly. So if there is breaking news, or the temperature goes above 30 degrees, agile brands (with agile creative teams) are able to harness the power of ‘contextual’ out of home media.
programmatic display & video
Launching in Q4 2019, PHAR is rolling out SE Asia’s largest DOOH programmatic play across all train lines in Manila, with TUBE. It will enable brands and agencies to target 50% of Manila’s workforce, or approximately 2.5 million people. Stay tuned for updates.