OPPO use the revamped KLIA 2 Gateway to launch the F9

Comment

OPPO use the revamped KLIA 2 Gateway to launch the F9

With the launch of new advertising sites and formats at Gateway @ KLIA 2, OPPO Malaysia has taken this fantastic opportunity to leverage on the “Departure Gate Sponsorship” for the roll out of the all new OPPO F9 as of 15th August 2018, promoting themselves to an estimated 33 million passengers per annum.

PHAR Partnerships, awarded the concessionaire as of July 2018, are investing heavily in state-of-the- art new advertising formats, within the retail space of Gateway@KLIA 2. The capex includes digital sites that can link with mobile proximity marketing to reach exposed passengers within 24 hours of being within Gateway.

The mall is the main catchment area for all passengers travelling to and from KLIA 2. There are more than 700 daily flights that operate out of KLIA 2, which generates the largest airport traffic in Malaysia. The average time spent in gateway is anywhere between 25 to 30 minutes of the passenger journey.

For more information about advertising opportunities, please contact Senthuran Mohan, on sen.mohan@pharpartnerships.com

Comment



Cherry Mobile Charging Stations Now At Select LRT-1 Stations

Comment

Cherry Mobile Charging Stations Now At Select LRT-1 Stations

As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations.

“Cherry Mobile, at its core, is all about service and helping Filipino in their daily lives. We wanted to continuously value their lifestyle and ensure that we are making things easier for them by installing charging stations that could be of help as they go about their daily commute,” shares Michelle Cinco-Ngu, COO of Cherry Mobile.

The commuting public can charge their smartphones and devices, regardless of the brand, for free at the different LRT-1 stops as long as they bring their own USB charging cables.

“PHAR Philippines is all about making LRT-1 more convenient for our more than 500,000 passengers daily and we are very happy that we have found a consistent partner with Cherry Mobile. Since our partnership in 2016, Cherry Mobile has been committed in making the riders’ journey more enjoyable and delightful. We have the full support for the initiatives that they will further bring to the stations, and we are confident that it will facilitate a better riding experience for the commuters.” shares Prem Bhatia, Managing Director – Asia, Phar Philippines.

“LRMC and PHAR Philippines, have always sought new partnerships with private companies to help improve the daily commute of LRT-1 riders. Cherry Mobile, with its expertise in mobile technology and wide network, becomes just the right partner for such an endeavor.” says Juan Alfonso, president and CEO of LRMC.

“We look forward to this strengthened partnership with Cherry Mobile and turning it into a success. This is a great initiative that helps Filipino commuters; and this is a necessary step to making Metro Manila a truly modern, smart city,” he continues.

Comment



TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

Comment

TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

With the opening ceremony of the 18th Asian Games happening in Jakarta, global watch brand, Tissot (part of the Swatch Group), have recently launched their unique advertising campaign within the brand new Terminal 3 ‘Ultimate’, Jakarta.

Tissot, who is now the Official Timekeeper of the 18th Asian Games, has fulfilled this title for many of the most important sporting events and disciplines around the world.

Terminal 3, which hopes to have all international carriers operating from T3 by July 2018, offers the perfect platform for Tissot to welcome international visitors from around Southeast Asia and beyond to Jakarta, for what should be two weeks of high class sporting drama.

 

Comment



PHAR CONNECTS VODAFONE AND TRANSPORT FOR GREATER MANCHESTER WITH WIFI SPONSORSHIP

Comment

PHAR CONNECTS VODAFONE AND TRANSPORT FOR GREATER MANCHESTER WITH WIFI SPONSORSHIP

Free public Wi-Fi on Manchester’s Metrolink and Metroshuttle service will be sponsored for the first time in a deal brokered by transport sponsorship specialist PHAR.  Users of the service will see Vodafone’s branding every time they log in, with Vodafone branding also incorporated into extensive on-board signage.  Vodafone will also benefit from access to advertising sites across the Transport for Greater Manchester network, and branded wraps of four Metrolink trams, promoting the sponsorship and the free Wi-Fi service throughout Greater Manchester.

 

Vodafone wrapped Manchester Metrolink tram

Vodafone wrapped Manchester Metrolink tram

 

“We are delighted to partner with Vodafone as the first sponsor of TfGM’s free public Wi-Fi on Metrolink and Metroshuttle services ensuring the continuation of the service.  This is a significant commercial agreement and the revenue will be reinvested back into our transport network for the benefit of our customers.” commented Mike Mellor, Head of Commercial Services at Transport for Greater Manchester. 

 

“This is a perfect example of how sponsorship can deliver real value both to brands and to owners of transport services,” added Alastair Macdonald, Managing Director of PHAR.  “As well enabling TfGM to continue providing a free Wi-Fi service to its passengers, this sponsorship provides a highly visible, year-round demonstration of Vodafone’s commitment to the North West region, adding value to millions of passengers and to the Greater Manchester community as a whole.”

(L to R: Steve Warrener, Finance and Corporate Services Director, Transport for Greater Manchester; Jon Smith, Commercialisation Delivery Manger, Transport for Greater Manchester; Alastair Macdonald, Managing Director, PHAR Partnerships; Nick Williams, Regional Brand Marketing Manager, Vodafone; Rob Mukherjee, North West Regional Chair, Vodafone)

(L to R: Steve Warrener, Finance and Corporate Services Director, Transport for Greater Manchester; Jon Smith, Commercialisation Delivery Manger, Transport for Greater Manchester; Alastair Macdonald, Managing Director, PHAR Partnerships; Nick Williams, Regional Brand Marketing Manager, Vodafone; Rob Mukherjee, North West Regional Chair, Vodafone)

Comment



MANCHESTER AIRPORT

Comment

MANCHESTER AIRPORT

PHAR has been recently appointed to find a naming rights sponsor for the new terminal at Manchester Airport. This is proving to be an exciting development as this would be the first in the world of international airport terminals. It has already been attracting interest from a number of blue-chip brands which only proves that brands are now recognizing the impact of airline and airport opportunities.

New research has revealed the effectivity of airport sponsorship. Take the case of Manchester University wherein through PHAR, they were able to sponsor the lounge areas and arrivals walkway at Manchester Airport. This sponsorship doubled their brand image metrics across a range of attributes and has shown to be the most memorable brand among other advertisers.

manchester-table.png

Comment



De'Xandra Livery Launch

Comment

De'Xandra Livery Launch

De’ Xandra, Malaysia’s top perfume producer,  commissioned PHAR to forge a partnership with Air Asia (AA) for a special livery on one of Air Asia’s A320 aircrafts.  Part of the partnership is to stock De’Xandra perfumes on board all AA planes beginning Q4 this year.  

De’Xandra was established in 2013 and within a short span of 5 years, has managed to capture 40% of the local perfume market with an annual turnover of RM 60M and growing. Puan Erna, De’ Xandra’s owner, hopes that through the partnership,  they will be able to leverage on the airline’s extensive network in raising brand awareness and open new doors for the brand within the SEA markets within the next few years.

Comment



GATEWAY@KLIA2

Comment

GATEWAY@KLIA2

Segi Astana Sdn Bhd, along with Malaysia Airports Bhd (MAHB), who own the integrated transportation hub, shopping complex, and car park at Kuala Lumpur’s KLIA2 airport, have signed an agreement with PHAR to own and operate all advertising and sponsorship assets within Gateway@KLIA2. The agreement runs from 2018 until 2028.

Nick Lockwood, Managing Director of PHAR said, "We are thrilled with the appointment knowing that Gateway@KLIA2 has huge potential as an awareness and engagement driver for our advertisers. Strategically, it made sense for PHAR given that KLIA2 (with 30.2 million pax) has now surpassed KLIA (28.2 million pax) in terms of passenger traffic in 2017. With PHAR also operating the Air Asia media assets (print, digital and ambient), adding the airport fulfills the end to end passenger journey for our advertisers."

Screen Shot 2018-05-07 at 10.29.35 AM.png

Comment



LTA Singapore Appointment

Comment

LTA Singapore Appointment

PHAR, as part of a consortium led by KPMG, has been appointed by the Land Transport Authority (LTA) of Singapore to consult on the Non-Fare Business for the Thomson East Coast Line (TEL).

The consulting assignment will advise on various aspects of non-farebox revenue such as commercial arrangements and conduct market sounding opportunities with potential bidders for the TEL Non-fare business in preparation for an upcoming tender.  

 

Information on TEL

The TEL is a joint line between the Thomson Line and the Eastern Region Line. The 43km TEL will add 31 new stations to the existing rail network, with 7 interchange stations which will link the East-West Line, North-South Line, North-East Line, Circle Line and the Downtown Line. Commuters can start enjoying the TEL in stages in 2019.

 

Information on LTA

The LTA is a statutory board under the Ministry of Transport, which spearheads land transport developments in Singapore. As the agency responsible for planning, designing, building, and maintaining Singapore’s land transport infrastructure and systems, the LTA aims to bring about a greener and more inclusive public transport system, complemented by convenient options to walk and cycle from their homes or to their destinations. The LTA leverages technology to strengthen Singapore’s rail and bus infrastructure and provide exciting options for future land transport.

 

Comment



Jewel Changi Airport Appoints PHAR

Comment

Jewel Changi Airport Appoints PHAR

PHAR has been appointed by Jewel Changi Airport (Jewel) to consult and design sponsorship opportunities for corporate partners.

The first task was to identify and assess Jewel’s sponsorship potential by packaging possible assets for sponsorship sales for the first phase.  After the first phase was complete, PHAR started engaging local and regional brands on long-term sponsorship opportunities at Jewel.

It is both PHAR and Jewel’s intent to secure a niche family of long-term sponsors by Q3 2018 and to create unique partnership engagements where the sponsors can align their strategic vision alongside Jewel. Sponsors can also use Jewel as a fulcrum of their marketing activities, bringing attributes which can enhance customer’s experience at Jewel.          

About Jewel Changi Airport (www.jewelchangiairport.com)

Jewel Changi Airport is a joint venture between Changi Airport Group (CAG), manager of Singapore Changi Airport; and CapitaLand, one of Asia’s largest real estate companies.  The Jewel complex is currently being constructed and is expected to open in 2019. Located in front of Changi Airport’s Terminal 1, Jewel will be a world-class lifestyle destination in Singapore enhancing Changi’s appeal as a premier air hub.

Designed by world renowned architect Moshe Safdie, Jewel will feature a distinctive dome-shaped facade made of glass and steel, making it an iconic landmark in the airport’s landscape.  At approximately 134,000 sq. m. in size, it will offer a range of facilities including airport services, indoor gardens and leisure attractions, retail and dining offerings as well as a hotel, all under one roof.                                                                        

Comment



Smart contributes to a better LRT-1 EDSA Station

Comment

Smart contributes to a better LRT-1 EDSA Station

Smart Communications, Inc. and PHAR have signed an agreement where Smart will 'dominate' the entirety of EDSA LRT-1 station.

The “Station Domination” program is included in LRMC’s P500-million Station Improvement Program which aims to improve accessibility, safety, and security of over 500,000 passengers daily.

Through the initiative, LRT-1 EDSA Station will sport Smart’s signature green color. It will also bear informative Smart ads, complementing station upgrades, such as the installation of LED billboards, large format and digital displays and video walls.

“Smart and LRMC are both vying for transformation programs. This partnership will enable LRMC to provide commuters with a more fun and productive commuting experience at LRT-1. Smart will also be able to contribute to further improvement of the train and station facilities. Likewise, it will also support the country’s growing needs as more Filipinos turn to the digital lifestyle,” said Prem Bhatia, Managing Director for Asia of PHAR Partnerships.

“By providing better WiFi coverage in high traffic areas such as the LRT-1, we can help make the commuting experience for people more pleasant and productive. They can use the travel time to catch up with their social media conversations or their office emails on their mobile phones. They can also learn about the growing range of services that we offer our customers," said Ramon R. Isberto, head of PLDT and Smart Public Affairs.

Smart will also ramp up cellular and Wifi coverage in EDSA LRT-1. Passengers can now enjoy carrier-grade Smart Wifi for initial free minutes or purchase Smart Wifi PINs if they need to connect for a longer period of time.

“Carrier-grade” means that the Smart Wifi network is highly reliable, well-tested, highly available and supports most services and devices.

Reliable Wifi access anywhere

Apart from powering LRT-1’s EDSA Station, carrier-grade Smart Wifi has also been installed at the Doroteo Jose, Abad Santos, Gil Puyat, Pedro Gil, R. Papa and U.N. Avenue stations.

Carrier-grade Smart Wifi is available in Metro Manila and 40 other provinces, following Smart’s ramped-up roll-out of the service in the government offices, hospitals, schools, restaurants, airports and transportation hubs, and other key high-traffic areas across the country.

_MG_8402.jpg
DSC04750.jpg

Comment