Shiseido reveals plans for dazzling art installation at Jewel Changi Airport

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Shiseido reveals plans for dazzling art installation at Jewel Changi Airport

Singapore, Shiseido is to create a “multisensorial” art installation at Singapore’s Jewel Changi Airport.

The cosmetics company announced a partnership with the airport and art collective teamLab this morning at the TFWA World Exhibition in Cannes, at a special workshop about the fast-growing Japanese Beauty category. The event was organised by Shiseido Travel Retail and chaired by The Moodie Davitt Report President Dermot Davitt.

The art project, ‘S E N S E’, is inspired by an appreciation of nature in Japanese culture, Shiseido said. The interactive art installation will use digital technology to allow visitors to explore the Japanese sense of beauty through art as they embark on the walking trail, surrounded by the Forest Valley, one of Singapore’s largest indoor gardens.

S E N S E will form part of the new Jewel Changi Airport complex, scheduled to open in 2019. Jewel will be a mixed-use complex, which will include a five-storey indoor garden, play attractions, shopping and dining options, a hotel, and facilities for airport operations with a total floor area of about 137,000sq m. The retail element of the project will have about 280 tenants.

Shiseido Travel Retail President and CEO Philippe Lesné said: “This is a momentous occasion for Shiseido and it is an honour to be part of such a truly inspiring project with teamLab and Jewel. This partnership links to our strategic approach to create more meaningful and engaging experiences for our customers, beyond the realms of traditional retail.

“Beauty is so closely related to people’s lives and feelings, with the ability to bring happiness, energy, confidence and so many more positive emotions. As a brand, Shiseido is perfectly captured within the Forest Valley experience.”


Jewel Changi Airport Development Chief Executive Officer Ms Hung Jean said: “Jewel is excited to collaborate with Shiseido and teamLab on this special, awakening art installation that will transcend boundaries of the senses, art, culture and beauty in a single experience.

“A key vision of Jewel is to be a one-of-its-kind tourist destination that will attract travellers from all around the world to Singapore and we believe this partnership will create a unique emotional experience for everyone visiting Jewel.”

Of its creation, a teamLab spokesperson said: We are excited to work with Jewel and Shiseido to create this magnificent project. teamLab aims to explore a new relationship between humans and the world through art. The artwork transforms due to the presence of humans, and this in turn, changes and redefines the relationship between people in the same space.

“By making people part of the work through interactivity, this installation creates an experience that transcends and blurs the boundaries between people and the artwork, and between the self and others.”

Source: ©The Moodie Davitt Report

 Signing ceremony: From left to right, Shiseido Chief Brand Officer Yoshiaki Okabe; Jewel Changi Airport Development CEO Hung Jean; Shiseido Group President and CEO Masahiko Uotani; and Shiseido Travel Retail President and CEO Philippe Lesné

Signing ceremony: From left to right, Shiseido Chief Brand Officer Yoshiaki Okabe; Jewel Changi Airport Development CEO Hung Jean; Shiseido Group President and CEO Masahiko Uotani; and Shiseido Travel Retail President and CEO Philippe Lesné

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PHAR Partnerships CEO Marcus Wight selected as one of the LDC Top 50 Most Ambitious Business Leaders

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PHAR Partnerships CEO Marcus Wight selected as one of the LDC Top 50 Most Ambitious Business Leaders

Marcus Wight, founder and CEO of PHAR Partnerships, has been named as one of the LDC Top 50 Most Ambitious Business Leaders.

The announcement of the winner of the UK’s Most Ambitious Business Leader, which is supported by The Telegraph, will be announced on Tuesday 9th October at a gala event in Central London.

Marcus’s profile, and more information about the award, can be seen here:

https://www.ldc.co.uk/ldc-top-50/marcus-wight

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Accenture Mixed Team Challenge – Canary Wharf

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Accenture Mixed Team Challenge – Canary Wharf

In a partnership created by PHAR, Accenture became a lead partner of British Triathlon in 2017.  Last week saw Canary Wharf packed with fans and office workers lining the streets to watch and support some of the city’s leading professionals taking part in the Accenture Mixed Team Challenge ahead of the format making its debut at Tokyo 2020.

Accenture and British Triathlon hosted the high-profile event in the heart of Canary Wharf, where the Accenture Tri Club were crowned champions with a time of 1:16:47.

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Andy Salmon, British Triathlon Chief Executive speaking after the racing added: "Really delighted it was a huge success, as evident by the atmosphere throughout the race and the post-race party, the smiling faces the buzz the noise and the enthusiasm, it’s just been a really great day.

 

It’s been truly iconic as we said it would be in the build-up. Unique in the truest sense of the word, people have had an experience they won’t have anywhere else".

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The newest format triathlon event attracted teams 2 men and 2 women from some of the country’s leading companies to complete in race consisting of a 300m swim in Middle Dock, 5km static bike ride on Jubilee Plaza and 1.5km traffic-free run on Bank Street.

 

The deal is one of the largest investments in British Olympic sport since the London 2012 Olympic Games. It’s an opportunity for Accenture to work with British Triathlon to continue to build on the sport’s success as well as being used as a platform to encourage active and healthy lifestyles through triathlon.

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OPPO use the revamped KLIA 2 Gateway to launch the F9

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OPPO use the revamped KLIA 2 Gateway to launch the F9

With the launch of new advertising sites and formats at Gateway @ KLIA 2, OPPO Malaysia has taken this fantastic opportunity to leverage on the “Departure Gate Sponsorship” for the roll out of the all new OPPO F9 as of 15th August 2018, promoting themselves to an estimated 33 million passengers per annum.

PHAR Partnerships, awarded the concessionaire as of July 2018, are investing heavily in state-of-the- art new advertising formats, within the retail space of Gateway@KLIA 2. The capex includes digital sites that can link with mobile proximity marketing to reach exposed passengers within 24 hours of being within Gateway.

The mall is the main catchment area for all passengers travelling to and from KLIA 2. There are more than 700 daily flights that operate out of KLIA 2, which generates the largest airport traffic in Malaysia. The average time spent in gateway is anywhere between 25 to 30 minutes of the passenger journey.

For more information about advertising opportunities, please contact Senthuran Mohan, on sen.mohan@pharpartnerships.com

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Cherry Mobile Charging Stations Now At Select LRT-1 Stations

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Cherry Mobile Charging Stations Now At Select LRT-1 Stations

As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations.

“Cherry Mobile, at its core, is all about service and helping Filipino in their daily lives. We wanted to continuously value their lifestyle and ensure that we are making things easier for them by installing charging stations that could be of help as they go about their daily commute,” shares Michelle Cinco-Ngu, COO of Cherry Mobile.

The commuting public can charge their smartphones and devices, regardless of the brand, for free at the different LRT-1 stops as long as they bring their own USB charging cables.

“PHAR Philippines is all about making LRT-1 more convenient for our more than 500,000 passengers daily and we are very happy that we have found a consistent partner with Cherry Mobile. Since our partnership in 2016, Cherry Mobile has been committed in making the riders’ journey more enjoyable and delightful. We have the full support for the initiatives that they will further bring to the stations, and we are confident that it will facilitate a better riding experience for the commuters.” shares Prem Bhatia, Managing Director – Asia, Phar Philippines.

“LRMC and PHAR Philippines, have always sought new partnerships with private companies to help improve the daily commute of LRT-1 riders. Cherry Mobile, with its expertise in mobile technology and wide network, becomes just the right partner for such an endeavor.” says Juan Alfonso, president and CEO of LRMC.

“We look forward to this strengthened partnership with Cherry Mobile and turning it into a success. This is a great initiative that helps Filipino commuters; and this is a necessary step to making Metro Manila a truly modern, smart city,” he continues.

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TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

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TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

With the opening ceremony of the 18th Asian Games happening in Jakarta, global watch brand, Tissot (part of the Swatch Group), have recently launched their unique advertising campaign within the brand new Terminal 3 ‘Ultimate’, Jakarta.

Tissot, who is now the Official Timekeeper of the 18th Asian Games, has fulfilled this title for many of the most important sporting events and disciplines around the world.

Terminal 3, which hopes to have all international carriers operating from T3 by July 2018, offers the perfect platform for Tissot to welcome international visitors from around Southeast Asia and beyond to Jakarta, for what should be two weeks of high class sporting drama.

 

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PHAR CONNECTS VODAFONE AND TRANSPORT FOR GREATER MANCHESTER WITH WIFI SPONSORSHIP

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PHAR CONNECTS VODAFONE AND TRANSPORT FOR GREATER MANCHESTER WITH WIFI SPONSORSHIP

Free public Wi-Fi on Manchester’s Metrolink and Metroshuttle service will be sponsored for the first time in a deal brokered by transport sponsorship specialist PHAR.  Users of the service will see Vodafone’s branding every time they log in, with Vodafone branding also incorporated into extensive on-board signage.  Vodafone will also benefit from access to advertising sites across the Transport for Greater Manchester network, and branded wraps of four Metrolink trams, promoting the sponsorship and the free Wi-Fi service throughout Greater Manchester.

 

 Vodafone wrapped Manchester Metrolink tram

Vodafone wrapped Manchester Metrolink tram

 

“We are delighted to partner with Vodafone as the first sponsor of TfGM’s free public Wi-Fi on Metrolink and Metroshuttle services ensuring the continuation of the service.  This is a significant commercial agreement and the revenue will be reinvested back into our transport network for the benefit of our customers.” commented Mike Mellor, Head of Commercial Services at Transport for Greater Manchester. 

 

“This is a perfect example of how sponsorship can deliver real value both to brands and to owners of transport services,” added Alastair Macdonald, Managing Director of PHAR.  “As well enabling TfGM to continue providing a free Wi-Fi service to its passengers, this sponsorship provides a highly visible, year-round demonstration of Vodafone’s commitment to the North West region, adding value to millions of passengers and to the Greater Manchester community as a whole.”

 (L to R: Steve Warrener, Finance and Corporate Services Director, Transport for Greater Manchester; Jon Smith, Commercialisation Delivery Manger, Transport for Greater Manchester; Alastair Macdonald, Managing Director, PHAR Partnerships; Nick Williams, Regional Brand Marketing Manager, Vodafone; Rob Mukherjee, North West Regional Chair, Vodafone)

(L to R: Steve Warrener, Finance and Corporate Services Director, Transport for Greater Manchester; Jon Smith, Commercialisation Delivery Manger, Transport for Greater Manchester; Alastair Macdonald, Managing Director, PHAR Partnerships; Nick Williams, Regional Brand Marketing Manager, Vodafone; Rob Mukherjee, North West Regional Chair, Vodafone)

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MANCHESTER AIRPORT

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MANCHESTER AIRPORT

PHAR has been recently appointed to find a naming rights sponsor for the new terminal at Manchester Airport. This is proving to be an exciting development as this would be the first in the world of international airport terminals. It has already been attracting interest from a number of blue-chip brands which only proves that brands are now recognizing the impact of airline and airport opportunities.

New research has revealed the effectivity of airport sponsorship. Take the case of Manchester University wherein through PHAR, they were able to sponsor the lounge areas and arrivals walkway at Manchester Airport. This sponsorship doubled their brand image metrics across a range of attributes and has shown to be the most memorable brand among other advertisers.

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De'Xandra Livery Launch

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De'Xandra Livery Launch

De’ Xandra, Malaysia’s top perfume producer,  commissioned PHAR to forge a partnership with Air Asia (AA) for a special livery on one of Air Asia’s A320 aircrafts.  Part of the partnership is to stock De’Xandra perfumes on board all AA planes beginning Q4 this year.  

De’Xandra was established in 2013 and within a short span of 5 years, has managed to capture 40% of the local perfume market with an annual turnover of RM 60M and growing. Puan Erna, De’ Xandra’s owner, hopes that through the partnership,  they will be able to leverage on the airline’s extensive network in raising brand awareness and open new doors for the brand within the SEA markets within the next few years.

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GATEWAY@KLIA2

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GATEWAY@KLIA2

Segi Astana Sdn Bhd, along with Malaysia Airports Bhd (MAHB), who own the integrated transportation hub, shopping complex, and car park at Kuala Lumpur’s KLIA2 airport, have signed an agreement with PHAR to own and operate all advertising and sponsorship assets within Gateway@KLIA2. The agreement runs from 2018 until 2028.

Nick Lockwood, Managing Director of PHAR said, "We are thrilled with the appointment knowing that Gateway@KLIA2 has huge potential as an awareness and engagement driver for our advertisers. Strategically, it made sense for PHAR given that KLIA2 (with 30.2 million pax) has now surpassed KLIA (28.2 million pax) in terms of passenger traffic in 2017. With PHAR also operating the Air Asia media assets (print, digital and ambient), adding the airport fulfills the end to end passenger journey for our advertisers."

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