PHAR Insights conducts market research for The Science Museum

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PHAR Insights conducts market research for The Science Museum

PHAR Insight worked with The Science Museum to carry out brand research to support the Corporate Relationships team in building high-value partnerships with the commercial sector and realise the full potential from its stature as one of the world’s most important and respected institutions.

PHAR designed a comprehensive programme of research and analysis, analysing the value of the Science Museum’s assets and also conducting original research into the values associated with the Science Museum – and attitudes towards the benefits created for individuals and for the UK economy from advancing the STEM subjects for which the Science Museum provides both inspiration and a world-class learning resource. 

The unique insights from this research and analysis are now used by the Corporate relationships team to provide a compelling evidence base that help to demonstrate the value of partnership with the Science Museum for potential partners.  

“The Science Museum has worked with many leading sponsors and partners over the years, leading the way in the museum sector,” commented Penny Canepa-Anson, Associate Director of Development at The Science Museum.  “The in-depth programme of research and analysis designed by PHAR Insight has provided us with strong evidence for our partners on where our points of strength and differentiation lie and enabled us to strengthen our case for partnership. It is widely used by the team and has strengthened our understanding of the value of our brand and our assets internally as well as externally.”

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Up&Go Enjoys Highest-ever Sales Levels Following Appointing PHAR to its Media Account

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Up&Go Enjoys Highest-ever Sales Levels Following Appointing PHAR to its Media Account

Up&Go, the UK’s fastest-growing breakfast drink, has enjoyed its highest-ever sales levels following its appointment of PHAR to its media account in 2018.

Appointed following a competitive pitch process, PHAR put together a media plan designed to support both the core Up&Go brand and also the launch of Up&Go Energize, a new high-protein breakfast shake. Built primarily around targeted social and digital media and tactical out of home locations, the campaign helped position Up&Go to families and generated rapid awareness and profile for the new Up&Go Energize brand.

Sales responded quickly to the media choices selected, leading to the strongest sales performance achieved since the product’s launch in 2015.

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“We were really excited by what PHAR would be able to help us achieve when we first appointed them,” said Chris Laidlaw, CEO of Life Health Foods. “They put some real thought and intelligence into creating a plan that would effectively & efficiently put our brands in front of the right consumers at the right time. And the results speak for themselves – we are really impressed and look forward to continuing to working with PHAR into 2019.”

A new campaign for 2019 is now under way, looking both to build on the platform achieved in 2018 and also to refine the media strategy further through applying the learnings from the first campaign.

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PHAR launches PAL’s Programmatic Publisher Trading Desk

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PHAR launches PAL’s Programmatic Publisher Trading Desk

Customized targeting, dynamic and cost-efficient – PAL introduces its newest digital advertising platform.

Since its appointment on 2017 as the ancillary revenue partner of PAL, PHAR Partnerships has been enhancing touchpoint options for top of the line brands.

For the first time ever in the Philippines, an airline has the ability to target passengers based on their search and booking data on the PAL website or mobile app. This includes: post-search, post-booking, pre-departure, at the airport, and upon arrival at destination. With its customizable real-time dashboard, PAL retargeting is certain to give advertisers regular visibility of campaign results. 

Launched Q4 of 2018, clients welcomed it positively, with brands coming from industries across insurance, banking, telcos, lending and retail.

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Shiseido reveals plans for dazzling art installation at Jewel Changi Airport

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Shiseido reveals plans for dazzling art installation at Jewel Changi Airport

Singapore, Shiseido is to create a “multisensorial” art installation at Singapore’s Jewel Changi Airport.

The cosmetics company announced a partnership with the airport and art collective teamLab this morning at the TFWA World Exhibition in Cannes, at a special workshop about the fast-growing Japanese Beauty category. The event was organised by Shiseido Travel Retail and chaired by The Moodie Davitt Report President Dermot Davitt.

The art project, ‘S E N S E’, is inspired by an appreciation of nature in Japanese culture, Shiseido said. The interactive art installation will use digital technology to allow visitors to explore the Japanese sense of beauty through art as they embark on the walking trail, surrounded by the Forest Valley, one of Singapore’s largest indoor gardens.

S E N S E will form part of the new Jewel Changi Airport complex, scheduled to open in 2019. Jewel will be a mixed-use complex, which will include a five-storey indoor garden, play attractions, shopping and dining options, a hotel, and facilities for airport operations with a total floor area of about 137,000sq m. The retail element of the project will have about 280 tenants.

Shiseido Travel Retail President and CEO Philippe Lesné said: “This is a momentous occasion for Shiseido and it is an honour to be part of such a truly inspiring project with teamLab and Jewel. This partnership links to our strategic approach to create more meaningful and engaging experiences for our customers, beyond the realms of traditional retail.

“Beauty is so closely related to people’s lives and feelings, with the ability to bring happiness, energy, confidence and so many more positive emotions. As a brand, Shiseido is perfectly captured within the Forest Valley experience.”


Jewel Changi Airport Development Chief Executive Officer Ms Hung Jean said: “Jewel is excited to collaborate with Shiseido and teamLab on this special, awakening art installation that will transcend boundaries of the senses, art, culture and beauty in a single experience.

“A key vision of Jewel is to be a one-of-its-kind tourist destination that will attract travellers from all around the world to Singapore and we believe this partnership will create a unique emotional experience for everyone visiting Jewel.”

Of its creation, a teamLab spokesperson said: We are excited to work with Jewel and Shiseido to create this magnificent project. teamLab aims to explore a new relationship between humans and the world through art. The artwork transforms due to the presence of humans, and this in turn, changes and redefines the relationship between people in the same space.

“By making people part of the work through interactivity, this installation creates an experience that transcends and blurs the boundaries between people and the artwork, and between the self and others.”

Source: ©The Moodie Davitt Report

Signing ceremony: From left to right, Shiseido Chief Brand Officer Yoshiaki Okabe; Jewel Changi Airport Development CEO Hung Jean; Shiseido Group President and CEO Masahiko Uotani; and Shiseido Travel Retail President and CEO Philippe Lesné

Signing ceremony: From left to right, Shiseido Chief Brand Officer Yoshiaki Okabe; Jewel Changi Airport Development CEO Hung Jean; Shiseido Group President and CEO Masahiko Uotani; and Shiseido Travel Retail President and CEO Philippe Lesné

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PHAR working with Rangers FC on partnership evaluation

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PHAR working with Rangers FC on partnership evaluation

PHAR have been appointed by Rangers FC - winners of more league titles than any other football club in the world - to undertake an evaluation of their sponsorship programme.

With 32Red as Rangers’ shirt sponsor, and Hummel as their kit supplier, along with a number of secondary partners, PHAR will complete an audit of the potential tangible benefits that can be offered to sponsors, as well as a marketing valuation of these assets, along with recommended pricing and packaging.

Rangers reached the group stage of the Europa League this season, and are currently in contention to qualify for the knockout stages.

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PHAR Partnerships CEO Marcus Wight selected as one of the LDC Top 50 Most Ambitious Business Leaders

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PHAR Partnerships CEO Marcus Wight selected as one of the LDC Top 50 Most Ambitious Business Leaders

Marcus Wight, founder and CEO of PHAR Partnerships, has been named as one of the LDC Top 50 Most Ambitious Business Leaders.

The announcement of the winner of the UK’s Most Ambitious Business Leader, which is supported by The Telegraph, will be announced on Tuesday 9th October at a gala event in Central London.

Marcus’s profile, and more information about the award, can be seen here:

https://www.ldc.co.uk/ldc-top-50/marcus-wight

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Accenture Mixed Team Challenge – Canary Wharf

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Accenture Mixed Team Challenge – Canary Wharf

In a partnership created by PHAR, Accenture became a lead partner of British Triathlon in 2017.  Last week saw Canary Wharf packed with fans and office workers lining the streets to watch and support some of the city’s leading professionals taking part in the Accenture Mixed Team Challenge ahead of the format making its debut at Tokyo 2020.

Accenture and British Triathlon hosted the high-profile event in the heart of Canary Wharf, where the Accenture Tri Club were crowned champions with a time of 1:16:47.

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Andy Salmon, British Triathlon Chief Executive speaking after the racing added: "Really delighted it was a huge success, as evident by the atmosphere throughout the race and the post-race party, the smiling faces the buzz the noise and the enthusiasm, it’s just been a really great day.

 

It’s been truly iconic as we said it would be in the build-up. Unique in the truest sense of the word, people have had an experience they won’t have anywhere else".

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The newest format triathlon event attracted teams 2 men and 2 women from some of the country’s leading companies to complete in race consisting of a 300m swim in Middle Dock, 5km static bike ride on Jubilee Plaza and 1.5km traffic-free run on Bank Street.

 

The deal is one of the largest investments in British Olympic sport since the London 2012 Olympic Games. It’s an opportunity for Accenture to work with British Triathlon to continue to build on the sport’s success as well as being used as a platform to encourage active and healthy lifestyles through triathlon.

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OPPO use the revamped KLIA 2 Gateway to launch the F9

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OPPO use the revamped KLIA 2 Gateway to launch the F9

With the launch of new advertising sites and formats at Gateway @ KLIA 2, OPPO Malaysia has taken this fantastic opportunity to leverage on the “Departure Gate Sponsorship” for the roll out of the all new OPPO F9 as of 15th August 2018, promoting themselves to an estimated 33 million passengers per annum.

PHAR Partnerships, awarded the concessionaire as of July 2018, are investing heavily in state-of-the- art new advertising formats, within the retail space of Gateway@KLIA 2. The capex includes digital sites that can link with mobile proximity marketing to reach exposed passengers within 24 hours of being within Gateway.

The mall is the main catchment area for all passengers travelling to and from KLIA 2. There are more than 700 daily flights that operate out of KLIA 2, which generates the largest airport traffic in Malaysia. The average time spent in gateway is anywhere between 25 to 30 minutes of the passenger journey.

For more information about advertising opportunities, please contact Senthuran Mohan, on sen.mohan@pharpartnerships.com

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Cherry Mobile Charging Stations Now At Select LRT-1 Stations

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Cherry Mobile Charging Stations Now At Select LRT-1 Stations

As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations.

“Cherry Mobile, at its core, is all about service and helping Filipino in their daily lives. We wanted to continuously value their lifestyle and ensure that we are making things easier for them by installing charging stations that could be of help as they go about their daily commute,” shares Michelle Cinco-Ngu, COO of Cherry Mobile.

The commuting public can charge their smartphones and devices, regardless of the brand, for free at the different LRT-1 stops as long as they bring their own USB charging cables.

“PHAR Philippines is all about making LRT-1 more convenient for our more than 500,000 passengers daily and we are very happy that we have found a consistent partner with Cherry Mobile. Since our partnership in 2016, Cherry Mobile has been committed in making the riders’ journey more enjoyable and delightful. We have the full support for the initiatives that they will further bring to the stations, and we are confident that it will facilitate a better riding experience for the commuters.” shares Prem Bhatia, Managing Director – Asia, Phar Philippines.

“LRMC and PHAR Philippines, have always sought new partnerships with private companies to help improve the daily commute of LRT-1 riders. Cherry Mobile, with its expertise in mobile technology and wide network, becomes just the right partner for such an endeavor.” says Juan Alfonso, president and CEO of LRMC.

“We look forward to this strengthened partnership with Cherry Mobile and turning it into a success. This is a great initiative that helps Filipino commuters; and this is a necessary step to making Metro Manila a truly modern, smart city,” he continues.

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TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

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TISSOT WELCOMES 18th ASIAN GAMES VISITORS IN JAKARTA

With the opening ceremony of the 18th Asian Games happening in Jakarta, global watch brand, Tissot (part of the Swatch Group), have recently launched their unique advertising campaign within the brand new Terminal 3 ‘Ultimate’, Jakarta.

Tissot, who is now the Official Timekeeper of the 18th Asian Games, has fulfilled this title for many of the most important sporting events and disciplines around the world.

Terminal 3, which hopes to have all international carriers operating from T3 by July 2018, offers the perfect platform for Tissot to welcome international visitors from around Southeast Asia and beyond to Jakarta, for what should be two weeks of high class sporting drama.

 

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