Free public Wi-Fi on Manchester’s Metrolink and Metroshuttle service will be sponsored for the first time in a deal brokered by transport sponsorship specialist PHAR. Users of the service will see Vodafone’s branding every time they log in, with Vodafone branding also incorporated into extensive on-board signage. Vodafone will also benefit from access to advertising sites across the Transport for Greater Manchester network, and branded wraps of four Metrolink trams, promoting the sponsorship and the free Wi-Fi service throughout Greater Manchester.
“We are delighted to partner with Vodafone as the first sponsor of TfGM’s free public Wi-Fi on Metrolink and Metroshuttle services ensuring the continuation of the service. This is a significant commercial agreement and the revenue will be reinvested back into our transport network for the benefit of our customers.” commented Mike Mellor, Head of Commercial Services at Transport for Greater Manchester.
“This is a perfect example of how sponsorship can deliver real value both to brands and to owners of transport services,” added Alastair Macdonald, Managing Director of PHAR. “As well enabling TfGM to continue providing a free Wi-Fi service to its passengers, this sponsorship provides a highly visible, year-round demonstration of Vodafone’s commitment to the North West region, adding value to millions of passengers and to the Greater Manchester community as a whole.”