In a partnership created by PHAR, Accenture became a lead partner of British Triathlon in 2017. Last week saw Canary Wharf packed with fans and office workers lining the streets to watch and support some of the city’s leading professionals taking part in the Accenture Mixed Team Challenge ahead of the format making its debut at Tokyo 2020.
Accenture and British Triathlon hosted the high-profile event in the heart of Canary Wharf, where the Accenture Tri Club were crowned champions with a time of 1:16:47.
Andy Salmon, British Triathlon Chief Executive speaking after the racing added: "Really delighted it was a huge success, as evident by the atmosphere throughout the race and the post-race party, the smiling faces the buzz the noise and the enthusiasm, it’s just been a really great day.
It’s been truly iconic as we said it would be in the build-up. Unique in the truest sense of the word, people have had an experience they won’t have anywhere else".
The newest format triathlon event attracted teams 2 men and 2 women from some of the country’s leading companies to complete in race consisting of a 300m swim in Middle Dock, 5km static bike ride on Jubilee Plaza and 1.5km traffic-free run on Bank Street.
The deal is one of the largest investments in British Olympic sport since the London 2012 Olympic Games. It’s an opportunity for Accenture to work with British Triathlon to continue to build on the sport’s success as well as being used as a platform to encourage active and healthy lifestyles through triathlon.