PHAR is delighted to announce the unveiling of the first branded aircraft livery by an advertiser in the Philippines, brokering a partnership between AirAsia Philippines and Solaire Resort & Casino, a premier integrated destination casino resort in the Philippines. The first ever cobranded commercial plane in the Philippines was unveiled on June 25 to promote Solaire brand AirAsia Philippines domestic and international flights. The partnership will aim to bring more tourists to the Philippines to experience Filipino hospitality, a key goal shared by both brands. AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with 88 destinations. Within 12 years of operations, AirAsia has carried over 220 million guests and grown its fleet from just two aircraft to over 150. Seeing an enormous growth potential in the Philippines, AirAsia signed a strategic alliance with local airline Zest Air in 2013 and the company rebranded at AirAsia Zest and now, AirAsia Philippines.
AirAsia Zest Chair and Philippines AirAsia CEO Maan Hontiveros said: “AirAsia Zest is a sociable and innovative brand. We also take pride in our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending as far as our destinations in Malaysia, China and Korea.”
Solaire is the first resort to open in the highly anticipated Entertainment City project along the Philippine’s famed Manila Bay. The first phase includes approximately 500 luxury rooms, suites and bayside villas as well as resort-style pool facilities, bars and entertainment lounges. In addition, there is a state-of-the-art ballroom and meeting space, and a fully equipped spa and fitness center. Solaire will also feature a 18,500 sq.-m of casino area and the finest amenities that will provide a true Las Vegas gaming experience.
Jasper Evangelista, Vice President, Brand & Marketing, Solaire Resort and Casino said, “This aircraft branding project is an innovative marketing tool that literally allows us to take our brand to greater heights. We have created amazing moments for our customers since the launch of Solaire last year, and now we’re aiming to further connect with our local and foreign guests and travellers by strengthening our presence in the country’s international and domestic airports. Sky Solaire will enable us to get immediate traction on this campaign and take it to a higher level.”
Having spearheaded a number of innovative marketing campaigns including partnerships with AirAsia and leading automotive brand Chevrolet and, more recently with Malaysian phone manufacturer Ninetology, PHAR utilised its expertise in the transport consumer market to create this partnership.
“We are pleased to unveil this campaign, a first in the Filipino market,” commented PHAR Managing Director Nick Lockwood. “In our experience of this highly mobile market, we have seen that customers greatly respond to brands they experience while they are on the move. With our expertise we help match brands that have aligned business goals to deliver innovative and mutually beneficial partnerships. We look forward to supporting AirAsia Philippines and Solaire Resort & Casino in this exciting long term initiative which will see exciting thrills offered by both AirAsia and Solaire,” concluded Lockwood.
#SkySolaire: The Making