Pictured above: PHAR Partnerships’ Project Director, Chanyanit Klongsilpachai, and Head of Partnerships, Andrew Fraser, after signing the consultancy contract with Founder & CEO of Anywheel, Htay Aung.
PHAR Partnerships is thrilled to announce its appointment by Anywheel Singapore as its exclusive sponsorship agency.
Anywheel, the bike-sharing scheme founded in Singapore on World Car-Free Day in 2017, aims to complement the current transport system in the country by encouraging users to reduce the dependence on carbon-emitting vehicles as their preferred mode of transportation. It is currently the largest operator in Singapore, owning 30,000 out of the 36,000 bikes available for sharing within the nation.
Previously, Anywheel Singapore signed a consultancy agreement with PHAR, that leveraged on PHAR’s expertise in designing brand partnership packages. With this arrangement, PHAR is to develop a go-to-market strategy and secure suitable partners for the Anywheel bike-sharing scheme.
The brand partners will serve as a strategic alliance with Anywheel Singapore that will see region-wide brand awareness and the association to pro-environmental causes, in addition to providing a greener and healthier transport alternative for citizens, expatriates and visitors alike. The ideal sponsor would be one that cares for the future generations of Singapore by reducing its carbon footprint, thereby contributing, and committing to The Singapore Green Plan 2030, which is a whole-of-nation movement to advance Singapore’s national agenda on sustainable development.
To build greater awareness of environmental sustainability and to encourage the use of greener transport modes among commuters, the Land Transport Authority’s regulatory requirements have helped to support the sustainable growth of the bicycle-sharing landscape, and Anywheel is optimistic to see the resurgence of bike-sharing here despite the Covid-19 pandemic.
Htay Aung, CEO and Founder of Anywheel, commented “It’s an exciting new chapter that Anywheel will be embarking on, with the assistance of PHAR, Anywheel aims to partner with like minded global brands to spread awareness on sustainable transportation while delivering meaningful messages to the targeted audience.
Andrew Fraser, Head of Global Partnerships for PHAR Partnerships, commented, “We are thrilled to have been appointed by Anywheel Singapore – as new integrated mobility solutions become ever more important within cities across the world, Anywheel offers brands the best possible chance to showcase their story to an engaged and captive audience, whilst demonstrating their commitment to creating a greener, more sustainable future.”
To find out more about Anywheel Singapore’s sponsorship details or explore opportunities with PHAR, contact us at timotheus.yong@pharpartnerships.com.
About PHAR Partnerships
PHAR is an independent company specializing in sponsorship consultancy and sales. PHAR has come a long way since our founding in 2011 – now a company of 90 people with offices in Singapore, Kuala Lumpur, Bangkok, Manila, Jakarta, Bangalore, Sydney, and London.
We aspire to create exciting and relevant brand marketing partnerships that generate revenue streams for our partners while improving the experience of our customers at every point of contact.
PHAR works with rights holders across airports, airlines, mass transit systems, infrastructure, and leisure across the globe with our focus mainly on Southeast Asia – Jewel Changi Airport, Changi Airport, AirAsia, LRMC, Viu, Anywheel, LTA and more.
About Anywheel
Established in 2017, Anywheel is a homegrown bike-sharing company in Singapore. They are currently the largest bike-sharing operator that serves 5.5 million residents and 20 million tourists. Anywheel was built on the notion of being a responsible corporation with sustainable practices so they can leave a sustainable world for the future generations. With a mission to advocate environmentally friendly transport, they are driven to bring a low-carbon and complete micro-mobility solution to the world, starting with Singapore.