Did you come across ads for tasty-looking drinks when you stored your luggage in the overhead compartments? That’s because Buavita is now flying airasia!
Buavita has launched a 3-month media campaign with airasia through PHAR Partnerships to increase its brand exposure. The campaign was launched in mid-December and will end in mid-March. To execute the campaign, the fruit-based vitality drink brand placed advertisements on airasia’s airplane overhead lockers, adding vibrant colours to the interior.
airasia's positioning as a low-cost air service provider aligns with the local fruit juice’s brand positioning where Buavita provides affordable fruit beverages. Hence, airasia’s passengers will be a good target audience for Buavita to reach.
As airasia’s exclusive media partner, PHAR utilizes its experience and capability to provide brands with tailored media campaigns and partnerships that cater to their target audience. For future media partnerships and marketing collaborations, contact us at bambang.parikesit@pharpartnerships.com or hari.sutanto@pharpartnerships.com.