Audit Bureau of Circulations, Malaysia (ABCM) has revealed that AirAsia’s inflight magazine Travel 3Sixty has seen an increase of 12% in distribution for the period of January to December 2015.
Back in 2014, Travel 3Sixty was the only inflight publication in Malaysia and the region to be audited by ABCM and it continues to maintain this status for 2015.
Datuk Kamarudin Meranun, publisher of travel 3Sixty said, “Our inflight publication is one of a kind, reaching out to millions of travellers every month and providing advertisers with high value and even higher visibility. We are proud to be the only inflight publication in this region to be audited by ABC and this is our commitment towards transparency. As we grow the number of guests we fly each year, we look forward to offering advertisers better value through our inflight magazine as well.”
The authentication by ABCM for travel 3Sixty provides current and future advertisers in the magazine a greater accountability of its advertising investments.
Travel 3Sixty provides all travellers with the best and latest in travel, arts and culture, lifestyle, sports and photography with fresh perspectives on the destinations and countries that the AirAsia group connects to.