Transport for Greater Manchester (TfGM)
It all started when…
Following an initial strategic review of the sponsorship potential across TfGM’s estate as a whole in 2013, PHAR has subsequently been appointed to assess and deliver a number of specific sponsorship opportunities.
PHAR were then appointed to create and evaluate the opportunity for a brand to sponsor the free WiFi service on the Metrolink trams; having created the package we then took the opportunity to market and secured a major deal with Vodafone.
Subsequent projects have included evaluation of the opportunity for sponsorship of the introduction of a contactless payment system, and a strategic review and evaluation of the sponsorship opportunity in connection with the introduction of the city’s Made To Move walking and cycling scheme.