Prasarana - Asean’s 1st ever Station Naming Right Programme
Starting in 2014, PHAR was appointed by MEDIA PRIMA AND PRASARANA as consultants to design the first ever (LRT) Station Naming Rights Programme in South East Asia.
The design of the programme consisted of identifying relevant media, marketing and sponsorship assets to be included within the Naming Rights package as well as managing the go-to-market process and engaging local and regional brands to discuss long-term naming Rights opportunities with Prasarana owned stations.
During 2015, 3 long term partnerships were initially secured: AirAsia Bukit Bintang, Bank Rakyat Bangsar and KL Gateway Universiti. Since then, CGC Glenmarie has been created also.