PHAR working with Rangers FC on partnership evaluation


PHAR have been appointed by Rangers FC - winners of more league titles than any other football club in the world - to undertake an evaluation of their sponsorship programme.

With 32Red as Rangers’ shirt sponsor, and Hummel as their kit supplier, along with a number of secondary partners, PHAR will complete an audit of the potential tangible benefits that can be offered to sponsors, as well as a marketing valuation of these assets, along with recommended pricing and packaging.

Rangers reached the group stage of the Europa League this season, and are currently in contention to qualify for the knockout stages.

PHAR Partnerships CEO Marcus Wight selected as one of the LDC Top 50 Most Ambitious Business Leaders


Marcus Wight, founder and CEO of PHAR Partnerships, has been named as one of the LDC Top 50 Most Ambitious Business Leaders.

The announcement of the winner of the UK’s Most Ambitious Business Leader, which is supported by The Telegraph, will be announced on Tuesday 9th October at a gala event in Central London.

Marcus’s profile, and more information about the award, can be seen here:

Accenture Mixed Team Challenge – Canary Wharf


In a partnership created by PHAR, Accenture became a lead partner of British Triathlon in 2017.  Last week saw Canary Wharf packed with fans and office workers lining the streets to watch and support some of the city’s leading professionals taking part in the Accenture Mixed Team Challenge ahead of the format making its debut at Tokyo 2020.

Accenture and British Triathlon hosted the high-profile event in the heart of Canary Wharf, where the Accenture Tri Club were crowned champions with a time of 1:16:47.

Andy Salmon, British Triathlon Chief Executive speaking after the racing added: "Really delighted it was a huge success, as evident by the atmosphere throughout the race and the post-race party, the smiling faces the buzz the noise and the enthusiasm, it’s just been a really great day.

It’s been truly iconic as we said it would be in the build-up. Unique in the truest sense of the word, people have had an experience they won’t have anywhere else".

The newest format triathlon event attracted teams 2 men and 2 women from some of the country’s leading companies to complete in race consisting of a 300m swim in Middle Dock, 5km static bike ride on Jubilee Plaza and 1.5km traffic-free run on Bank Street.

The deal is one of the largest investments in British Olympic sport since the London 2012 Olympic Games. It’s an opportunity for Accenture to work with British Triathlon to continue to build on the sport’s success as well as being used as a platform to encourage active and healthy lifestyles through triathlon.

OPPO use the revamped KLIA 2 Gateway to launch the F9


With the launch of new advertising sites and formats at Gateway @ KLIA 2, OPPO Malaysia has taken this fantastic opportunity to leverage on the “Departure Gate Sponsorship” for the roll out of the all new OPPO F9 as of 15th August 2018, promoting themselves to an estimated 33 million passengers per annum.

PHAR Partnerships, awarded the concessionaire as of July 2018, are investing heavily in state-of-the- art new advertising formats, within the retail space of Gateway@KLIA 2. The capex includes digital sites that can link with mobile proximity marketing to reach exposed passengers within 24 hours of being within Gateway.

The mall is the main catchment area for all passengers travelling to and from KLIA 2. There are more than 700 daily flights that operate out of KLIA 2, which generates the largest airport traffic in Malaysia. The average time spent in gateway is anywhere between 25 to 30 minutes of the passenger journey.

For more information about advertising opportunities, please contact Senthuran Mohan, on

Cherry Mobile Charging Stations Now At Select LRT-1 Stations


As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations.

“Cherry Mobile, at its core, is all about service and helping Filipino in their daily lives. We wanted to continuously value their lifestyle and ensure that we are making things easier for them by installing charging stations that could be of help as they go about their daily commute,” shares Michelle Cinco-Ngu, COO of Cherry Mobile.

The commuting public can charge their smartphones and devices, regardless of the brand, for free at the different LRT-1 stops as long as they bring their own USB charging cables.

“PHAR Philippines is all about making LRT-1 more convenient for our more than 500,000 passengers daily and we are very happy that we have found a consistent partner with Cherry Mobile. Since our partnership in 2016, Cherry Mobile has been committed in making the riders’ journey more enjoyable and delightful. We have the full support for the initiatives that they will further bring to the stations, and we are confident that it will facilitate a better riding experience for the commuters.” shares Prem Bhatia, Managing Director – Asia, Phar Philippines.

“LRMC and PHAR Philippines, have always sought new partnerships with private companies to help improve the daily commute of LRT-1 riders. Cherry Mobile, with its expertise in mobile technology and wide network, becomes just the right partner for such an endeavor.” says Juan Alfonso, president and CEO of LRMC.

“We look forward to this strengthened partnership with Cherry Mobile and turning it into a success. This is a great initiative that helps Filipino commuters; and this is a necessary step to making Metro Manila a truly modern, smart city,” he continues.