British Triathlon launch vision for the sport to 2024

PHAR client British Triathlon has announced the launch of its new vision to ‘deliver world-class success and to inspire participation in the sport’ between 2017 and 2024. Triathlon is a fast growing, modern and dynamic Olympic and Paralympic sport that has seen widespread growth since making its Olympic debut in Sydney 2000. The sport’s new vision which is accompanied by the launch of triathlon’s new visual identity aims to continue this successful growth throughout Great Britain....[read more]

PHAR client AirAsia paints Prasarana’s Bukit Bintang Monorail Station red!

PHAR is delighted to unveil our client AirAsia as one of the first official station naming sponsors in Malaysia, with the Bukit Bintang Monorail station now officially known as “AirAsia-Bukit Bintang”. The first of its kind in Southeast Asia, the Station Naming Rights Programme devised by PHAR has offered brands the opportunity to bid for the right to transform a station to re-name the station and incorporate the brand’s identity within the station. The programme aims to result in better, additional or enhanced services as well as facilities for everyday commuters along the Rapid KL network while giving the advantage of new exposure and consumer engagement opportunities...[read more]


PHAR Music partner Jools Holland with Sony Mobile


Sony Mobile were looking for someone who could speak with some authority on how music is made and the benefits of lossless digital files over the compressed digital music files we’re all used to. PHAR Music suggested that Jools Holland would be the perfect spokesperson and worked with Sony agency HeyHuman to put this association together.

Jools Holland has partnered with Sony Xperia Z3+ for a new video. The musician discusses the importance of hearing music in high-resolution and demonstrates all the qualities that can otherwise be missed if music is streamed or listened to on compressed formats.


Watch the Video Here


PHAR Unveils AirAsia, Bank Rakyat & Suez Capital for the Prasarana Station Naming Rights Programme

The first of its kind in Southeast Asia, the Station Naming Rights Programme offers corporations or brands the opportunity to bid for the right to transform a station to reflect the brand’s corporate identity and name the station after themselves – i.e. AirAsia - Bukit Bintang, Bank Rakyat - Bangsar and KL Gateway – Universiti – in exchange for a fee and enhancing the overall experience for commuters using it. The stations original names are retained in order to denote location. Implemented in partnership with Malaysia’s leading out-of-home advertising agency Big Tree Outdoor Sdn Bhd and UK based marketing and sponsorship specialist Phar Partnerships, the Station Naming Rights Programme also creates a new source of non-fare revenue for Prasarana that can be used to enhance the services offered to everyone who travels around Kuala Lumpur...[read more]