Al-Ahli appoints PHAR to review its sponsorship assets


PHAR Insight, the specialist research and analysis arm of PHAR, has been appointed by Al-Ahli to undertake a review of its primary sponsorship assets. Al-Ahli currently lie second in the Saudi Professional League and are managed by former Tottenham Hotspur manager Christian Gross.PHAR Insight will be applying its industry-leading proprietary sponsorship evaluation tools to calculate the value of Al-Ahli’s key sponsorship assets, enabling the club not only to identify what its properties are worth as marketing assets, but also to develop the strategic framework that enables its commercial potential to be realised.