AirAsia matchday activation at Loftus Road


QPR v Everton was AirAsia’s second sponsored game of the season and we had a number of special guests attending the match who all had the once-in-a-lifetime opportunity to spend the entire week with QPR, watch the team train, meet the players and watch the game from AirAsia box:

  • Winners of the QPR coaching clinics: Last year, QPR and AirAsia organised a series of coaching clinics across Thailand, China and Malaysia to introduce more kids to the game and give them the chance to train with a Premier League Club – 5 of these kids now had the opportunity to experience QPR first hand and train with QPR Academy

  • On-board competition winners: Everyone who upgraded their seat during the promotional period last year was entered into a draw for their chance to win a trip to QPR

  • Media: 19 media guests from Chinese and Thai titles who have been following coaching clinic winners’ journeys… As ‘a thank you’ for covering their stories, AirAsia gave them the chance to spend a week with us in London


We set up a selfie kiosk booth in front of the Club Shop on South Africa Road for fans to take a ‘selfie’ against a branded ‘interview’ backdrop – pictures could be instantly printed as a keep-sake from the game, emailed through or shared through Social Media. All photos were also available through an online gallery after the game.


At half-time, AirAsia's lovely cabin crew took to the pitch with branded t-shirt cannons.  600 spectators were lucky enough to get a free t-shirt courtesy of AirAsia and QPR