PHAR launches PAL’s Programmatic Publisher Trading Desk


Customized targeting, dynamic and cost-efficient – PAL introduces its newest digital advertising platform.

Since its appointment on 2017 as the ancillary revenue partner of PAL, PHAR Partnerships has been enhancing touchpoint options for top of the line brands.

For the first time ever in the Philippines, an airline has the ability to target passengers based on their search and booking data on the PAL website or mobile app. This includes: post-search, post-booking, pre-departure, at the airport, and upon arrival at destination. With its customizable real-time dashboard, PAL retargeting is certain to give advertisers regular visibility of campaign results. 

Launched Q4 of 2018, clients welcomed it positively, with brands coming from industries across insurance, banking, telcos, lending and retail.