Tower Hamlets Council has appointed PHAR to assess the commercial potential of the proposed new South Dock footbridge, due to be built in London’s Canary Wharf financial district.
South Dock Bridge is a proposed new footbridge to provide a fully accessible link between South Quay and Canary Wharf. The bridge will unlock new housing and commercial developments, enhancing access to jobs, retail and town centre services. The bridge will also provide connections to the new Elizabeth line and Jubilee line stations and relieve pressure on the DLR. South Dock Bridge is expected to be the second busiest footbridge in London after the Millennium Bridge.
PHAR has been engaged to identify and assess various options for how advertising and/or sponsorship benefits may be integrated into the bridge’s design and their potential value, and to advise Tower Hamlets on the approach that will best meet the Council’s objectives and priorities.