Jewel Changi Airport Appoints PHAR


PHAR has been appointed by Jewel Changi Airport (Jewel) to consult and design sponsorship opportunities for corporate partners.

The first task was to identify and assess Jewel’s sponsorship potential by packaging possible assets for sponsorship sales for the first phase.  After the first phase was complete, PHAR started engaging local and regional brands on long-term sponsorship opportunities at Jewel.

It is both PHAR and Jewel’s intent to secure a niche family of long-term sponsors by Q3 2018 and to create unique partnership engagements where the sponsors can align their strategic vision alongside Jewel. Sponsors can also use Jewel as a fulcrum of their marketing activities, bringing attributes which can enhance customer’s experience at Jewel.          

About Jewel Changi Airport (

Jewel Changi Airport is a joint venture between Changi Airport Group (CAG), manager of Singapore Changi Airport; and CapitaLand, one of Asia’s largest real estate companies.  The Jewel complex is currently being constructed and is expected to open in 2019. Located in front of Changi Airport’s Terminal 1, Jewel will be a world-class lifestyle destination in Singapore enhancing Changi’s appeal as a premier air hub.

Designed by world renowned architect Moshe Safdie, Jewel will feature a distinctive dome-shaped facade made of glass and steel, making it an iconic landmark in the airport’s landscape.  At approximately 134,000 sq. m. in size, it will offer a range of facilities including airport services, indoor gardens and leisure attractions, retail and dining offerings as well as a hotel, all under one roof.