Ricoh technology integrated within BT Sport's rugby coverage


To activate Ricoh's Premiership Rugby sponsorship, we've developed a new partnership for Ricoh with BT Sport which will see their Interactive Whiteboard being used on their Rugby programming with presenters like Ben Kay using the technology to analyse key moments from matches.

The partnership is an excellent showcase of Ricoh's technology which will allow them to use it as a real case-study to engage with clients and is a great example of how sponsorship can be utilised on a B2B level.

PHAR has worked Ricoh this season across their rugby sponsorships and we look forward to developing new innovative content and partnerships for them in the future.