Manchester Airport Group (MAG)
It all started when…
PHAR were initially appointed in 2015 to assess the size and nature of the potential opportunity across Manchester Airports Group’s four airports, we identified a range of potential sponsorship assets, and created a framework for how the various available rights and benefits could be allocated into attractive sponsorship packages.
PHAR have subsequently worked as the airports’ first-ever sponsorship agency, securing seven-figure revenues through long term deals with brands including Pepsico, EE, Sixt, National Express, boohoo and TUI.