Case Study
HSBC x Jewel Changi Airport
Naming rights of the world’s largest indoor waterfall at the world’s best airport
Singapore Jewel Changi was launching their new world-class lifestyle destination, “Jewel,” at Changi Airport and needed to develop a sponsorship strategy to generate additional revenue and enhance the visitor experience.
Client
Jewel Changi Airport
Service
PHAR's Solution
Our Consulting & Intelligence team worked closely with Singapore Jewel Changi to produce a valuation report and asset register, enabling us to identify key opportunities for airport advertising and airport branding. We created three key naming packages within the new venue. We subsequently developed a structured sales process, including a market-sounding exercise. Formal letters were sent to the CEOs of key target businesses, inviting their teams to learn more about the opportunity to become long-term partners of Jewel Changi. Our consultative, soft-sell approach led to the successful closure of three long-term deals.
The Result
PHAR devised and executed a sponsorship programme for Singapore Jewel Changi, resulting in three long-term partnerships that will generate over $20 million in sponsorship revenue for the venue. This project highlights PHAR’s expertise in airport advertising, creative airport advertising strategies, and airport media buying, ensuring a significant impact on both revenue generation and visitor experience.
