Following the agreement of a multi-year partnership with HP, Universal Music needed a solution to report back to the client on how the sponsorship was performing. Using our Sponsorship Evaluator tool, we created a unique, tailored process and methodology to place a value on all the assets and exposure HP receive. This includes product exposure in Universal artists’ music videos, social media brand references, music subscription services available to HP product owners, branding on TV, in the press and online, and event hosting and branding opportunities.