Regular Client Tokyo Disney Resort advertised on AirAsia.com. The goal was to promote their theme park offer and ultimately drive ticket and hotel bookings. PHAR Focus placed two differently themed creatives ( Land & Sea ) on the Malaysia AirAsia.com homepage and ROS, and optimised these based on engagement. Travellers searching for flights on Malaysia Airasia.com were the focus of the targeting.
Nearly 2 million users were reached, with 7,000 engaged in this campaign with huge reach.