PHAR's Insight division is recognised as the sponsorship industry’s leading provider of high-quality research, evaluation and strategy consultancy.
We have two decades’ experience of providing brands and rights owners with a superior quality of analysis and insight.
To achieve this we don’t blindly follow ‘standard’ industry practice, but have introduced many innovative approaches and techniques.
We have, for example, consolidated our experience to create our own set of proprietary analysis tools, to help keep us – and our clients – ahead of the game. These tools include:
OUR SPONSORSHIP ANALYSIS TOOLS
Objective process to assess how well the opportunity fits the brand’s strategic objectives
Calculation of what all the tangible rights and benefits are actually worth (beyond just media value alone)
Overall assessment of sponsorship value, account for both value of benefits and strength of intangibles – enabling direct comparison between opportunities
Research to measure – and isolate – the impact of the sponsorship on measures such as brand awareness, brand image, purchase consideration…
Inventory management tool, to identify how best to allocate inventory between different partnership packages
For rights owners – a database of thousands of potential sponsors, which can be filtered and ranked to create customised target lists to match specific targeting objectives
OUR CLIENT Experience
Alastair Macdonald, Head of Insight
+44 (0)7977 453 451