This Singaporean telco engaged PHAR Focus with a specific brief to target frequent travellers from Singapore to Malaysia as well as frequent travellers from Malaysia to Singapore to promote their new 'Happy Roam' data roaming offering.

We ran the campaign on AirAsia.com to increase awareness of the new service and encourage travellers to pick up a sim when in Singapore, as well as targeting those regular travellers programmatically for additional reach and impact. We have engaged over 1,300 travellers to date, and the popular campaign continues to reach its target audience.