PHAR’s sponsorship sales division specialises in delivering long-term sustainable ancillary revenue streams for our Rights Holder clients in the sport & entertainment, transport & infrastructure and digital space.

We do this through creating marketing partnerships with brands across multiple industries such as automotive, airline, sportswear, financial services, FX, FMCG and retail.

Over the past few years we have brokered multiple sponsorships and partnerships for our clients including Eden Project, David Lloyd Leisure, Transport for London, Manchester Arena, AirAsia and Prasarana.


OUR Current SPONSORSHIP Opportunities

ACC Liverpool
We’re exclusively representing ACC Liverpool, the award-winning multi-function venue at the heart of Liverpool city centre. ACC hosts a combination of high-profile sport, music and entertainment events at its Arena (e.g. Paul McCartney, Jack Whitehall, Disney on Ice, Premier League Darts, International Horse Show and Little Mix) as well as trade and consumer exhibitions and international conferences (such as the International Festival of Business 2016). We are looking for commercial partners across the venue – this is a great opportunity for a brand to engage with over 1 million attendees per annum across both a business and consumer audience, to enhance the visitor experience, integrate your products across the venue and reward staff and clients through money-can’t-buy experiences.

Eden Project
We are working with Eden to secure a lead partner for the iconic visitor attraction and international charity. Eden welcomes around 1 million people each year to its incredible destination in Cornwall as well as running a number of national and international social projects with the aim of connecting people with each other and the living world. Eden is a UK Superbrand and we are offering the right brands the opportunity to become partners. This can include:

  • On-site exposure and integration of product to engage with around 1 million per annum
  • Supporting Eden on its national/international out-reach programmes
  • Working with Eden on its exciting China project
  • Collaboration with Eden on relevant sustainability research programmes

The Big Lunch
A project where over 100,000 people actively volunteer to organise a community lunch on the first Sunday of every June. The Big Lunch is the UK’s largest mass-participation community event and saw over 7.3 million take part in June 2015. The Big Lunch is the Eden Project’s flagship outreach programme that has been taking place since 2009. We work with The Big Lunch team to secure commercial partners for the event, giving brands the opportunity to engage with a huge audience of participants and to demonstrate their commitment to supporting UK communities and neighbourhoods.

The University of Manchester
PHAR’s Insight team was appointed by UoM to develop a commercial partnership programme for its Alliance Manchester Business School. PHAR’s Sponsorship Sales division now exclusively represents AMBS, looking for commercial partners that can:

  • Engage with AMBS and UoM students and alumni
  • Enhance the experience of undergraduates for example through integration of technology or development of apps
  • Benefit from priority access to top talent for recruitment purposes
  • Work with AMBS on delivering a relevant research project  




Ian Tussie, Head of Partnerships, UK
+44 (0)7772 480 290