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To run advertising on AirAsia.com there are a number of different sizes required depending on the inventory booked. Three of these are standard iab sizes, and one (for the web check-in boarding pass) is a custom size. Please follow the below guide for designing your creative, and please adhere to the guidelines and rules below.

AirAsia.com

  • Homepage - ( 570(w) x 180(h) ) and ( 360(w) x 180(h) )

  • ROS - Leaderboard ( 728(w) x 90(h) )

  • Online Itinerary - Custom ( 160(w) x 600(h) and 992(w) x 160(h) and 625(w) x 160(h) and 360(w) x 160(h) )

  • Web Itinerary - Leaderboard ( 728(w) x 90(h) )

  • Web Check-In Boarding Pass - Custom ( 650(w) x 110(h) ) : Static banner only

Retargeting (off-site)

  • Super Leaderboard ( 970(w) x 90(h) )

  • Leaderboard ( 728(w) x 90(h) )

  • Skyscraper ( 160(w) x 600(h) )

  • Medium rectangle ( 300(w) x 250(h) )

  • Half-Page ( 300(w) x 600(h) )

  • Mobile Web 1 ( 320(w) x 50(h) )

  • Mobile Web 2 ( 250(w) x 250(h) )

  • Mobile Web 3 ( 300(w) x 50(h) )

Facebook (FBX)

  • Facebook News Feed Ads - ( 1200 (w) x 628 (h) )

  • Facebook and Instragram Stories Ads - ( 1080 (w) x 1920 (h) )

    • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link

    • JPG or PNG format only

    • Text: 215 characters including space, Headline: 25 characters including space, Link description: 30 characters including space

  • Facebook News Feed Video Ads - ( 600 (w) x 315 (h) ) (1.9:1 landscape) or ( 600 (w) x 600 (h) ) (square)

    • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)

    • Recommended video formats are .MP4 and .MOV

    • Max video file size is 4GB

    • Text: 125 characters, Headline: 25 characters, Link description: 30 characters

  1. Creative text limit: Creative images may not include more than 20% text

  2. To test your creative to ensure the amount of text is acceptable, please upload it to this Facebook tool: https://www.facebook.com/ads/tools/text_overlay

Specifications

  1. Recommend file size 100Kb

  2. All art work on AirAsia.com must include a 1px gray #CCCCCC non-curved border

  3. No URL on the artwork

  4. Animation is allowed; 15 seconds non-looping

  5. Accepted formats are JPEG/GIF, 3rd party tracking script tag (we accept HTML5 creatives only via 3rd party tags), 3rd party click trackers and Impression trackers