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To run advertising on AirAsia.com there are a number of different sizes required depending on the inventory booked. Three of these are standard iab sizes, and one (for the web check-in boarding pass) is a custom size. Please follow the below guide for designing your creative, and please adhere to the guidelines and rules below.

AirAsia.com

  • Super Leaderboard ( 970(w) x 90(h) )  -  Homepage
  • Leaderboard ( 728(w) x 90(h) )  -  ROS, Online Itinerary, Web Itinerary
  • Skyscraper ( 160(w) x 600(h) )  -  Online Itinerary
  • Custom ( 650(w) x 110(h) )  -  Web Check-In Boarding Pass

Programmatic (off-site)

  • Super Leaderboard ( 970(w) x 90(h) ) as above
  • Leaderboard ( 728(w) x 90(h) ) as above
  • Skyscraper ( 160(w) x 600(h) ) as above
  • Medium rectangle ( 300(w) x 250(h) ) 
  • Half-Page ( 300(w) x 600(h) ) 
  • Mobile Web 1 ( 320(w) x 50(h) )
  • Mobile Web 2 ( 250(w) x 250(h) )
  • Mobile Web 3 ( 300(w) x 50(h) )

Facebook (FBX)

  • RHS ( 600 (w) x 315(h)  (rendered as 254x133) ), Title (25 characters max incl. spaces), Body Text (90 characters max incl. spaces)
  • News Feed ( 600 (w) x 315(h) ), Title (25 characters max incl. spaces), Message (500 characters max incl. spaces), Link Description (200 characters max incl. spaces)
  1. Creative text limit:  Creative images may not include more than 20% text
  2. To test your creative, please utilize FB's grid tool, found here: https://www.facebook.com/help/468870969814641

Specifications

  1. Maximum file size 40Kb
  2. All art work must include a 1px gray #CCCCCC non-curved border
  3. No URL on the artwork
  4. Animation is allowed; 15 seconds non-looping
  5. Accepted formats are JPEG/GIF and 3rd party tracking script tag (we accept HTML5 creatives only via 3rd party tags)
    1. HTML5: design using polite loading; 40Kb maximum initial load *; 100Kb total creative size. Initial load refers to the file size of the .HTML file in the creative, not the Enabler, Javascript, CSS, or image files.