In 2015 the new Sony Xperia Smartphone came with full Hi-Res Audio capability for the first time. Sony wanted to communicate the benefits of this to an online audience.
We suggested that the best person to explain Hi-Res would be Jools Holland; a musician, experienced producer, arranger and well-known curator of music.
Jools worked with agency creatives to create a film using his musicians. PHAR managed each of the talent selection, procurement, negotiation, agreement, logistics and music clearance processes.