With an ambition to turn basketball into the second-largest sport in Saudi Arabia, the Saudi Basketball League was created to raise standards and grow audiences and participation. 

PHAR was brought in to develop the sponsorship proposition, to attract brands to this important new sports property.

We devised the proposition, created packages, wrote the sponsorship sales materials and presented the opportunity to selected brands. 

The re-launched league has been an unqualified success in building the profile of basketball in Saudi Arabia, supported by sponsors such as Swatch and Zain.