PHAR was appointed by Ricoh to activate the company’s five-year partnership with Premiership Rugby. The deal brokered by PHAR in 2014 saw Ricoh become the Official Document Services Partner to Premiership Rugby.

Our Activation & Consultancy team work with Ricoh to leverage the partnership with Ricoh’s B2B customers, as well as educating rugby fans across the UK about the company’s technical ability and IT expertise. 

The 2015/16 season saw the launch of Ricoh’s #ImagineChange Moments campaign, driving rugby conversation about those moments that shape a season; moments of brilliance, bravery and madness.