PHAR, in conjunction with local partners Syarikat Prasarana Negara Berhad and Big Tree Outdoor, successfully launched the first ever Station Naming Rights Programme in South East Asia in October 2015.  The first two stations launched were ‘AirAsia Bukit Bintang’ and ‘Bank Rakyat Bangsar’, with ‘KL Gateway Universiti’ being launched in Q2 2016.  

PHAR will be expanding this programme in 2016, with further companies committing to multi-year partnerships with Kuala Lumpur’s major transport operator and benefit from engaging with over 350,000 commuters every day.