PHAR continues to work in conjunction with local partners Syarikat Prasarana Negara Berhad and Big Tree Outdoor, on successfully building the first ever Station Naming Rights Programme in South East Asia. The programme, which enables long term partners to engage with over 250,000 passengers every day, has attracted significant regional and global interest since it’s inception in July 2015.
The first three stations were launched (Phase 1) in October 2015: ‘AirAsia Bukit Bintang’, ‘Bank Rakyat Bangsar’ and ‘KL Gateway Universiti’.
Following the success of Phase 1, PHAR has recently completed Phase 2 of the Programme with ‘GCG Glenmarie’ being launched.
From June 2017, Phar are entering Phase 3 of the Programme, where it is expected a further 3 station to be launched with long term partners in KL.