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Light Rail Manila Corporation appoints PHAR as non-fare revenue partner

Light Rail Manila Corporation appoints PHAR as non-fare revenue partner

Light Rail Manila Corporation (LRMC) has appointed PHAR, as its exclusive ancillary revenue partner from 2016 until 2026. PHAR will assume responsibility of commercializing all non-fare box revenue across the entire LRT Line 1 in Manila, which includes all forms of advertising, major brand partnerships, wifi, fibre optics, retail led solutions, naming rights, data and applications, automated teller machines and other category partnerships....[read more]



Manchester Velodrome and Aquatics Appointment

Manchester Velodrome and Aquatics Appointment

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Phar has been appointed by Manchester City Council to review the opportunity for creating sponsorships at the National Cycling Centre and the Manchester Aquatics Centre. These assets, both legacy venues from the 2002 Commonwealth Games, are high-profile features of the city's physical landscape and sporting infrastructure, and could provide brands with a stand-out opportunity to contribute to Manchester's growing reputation as a centre of sporting excellence and a great place to live and work.



AirAsia named world’s and Asia’s best low-cost airline by Skytrax

AirAsia named world’s and Asia’s best low-cost airline by Skytrax

Congratulations to AirAsia for grabbing the spotlight at the Skytrax World Airline Awards again this year, having won Asia’s and world’s Best Low-Cost Airline category. Tony Fernandes said: "I'm proud to say that our staff banded together for our guests and we have emerged stronger than ever. To be named the ‘World’s Best’ for the seventh consecutive year is an incredible honour, and I dedicate it to the 17,000 AirAsia Allstars who are the force behind it all," he said at the Paris Air Show in Le Bourget on Tuesday.



AirAsia matchday activation at Loftus Road

AirAsia matchday activation at Loftus Road

QPR v Everton was AirAsia’s second sponsored game of the season and we had a number of special guests attending the match who all had the once-in-a-lifetime opportunity to spend the entire week with QPR, watch the team train, meet the players and watch the game from AirAsia box:

  • Winners of the QPR coaching clinics: Last year, QPR and AirAsia organised a series of coaching clinics across Thailand, China and Malaysia to introduce more kids to the game and give them the chance to train with a Premier League Club – 5 of these kids now had the opportunity to experience QPR first hand and train with QPR Academy
  • On-board competition winners: Everyone who upgraded their seat during the promotional period last year was entered into a draw for their chance to win a trip to QPR
  • Media: 19 media guests from Chinese and Thai titles who have been following coaching clinic winners’ journeys… As ‘a thank you’ for covering their stories, AirAsia gave them the chance to spend a week with us in London

TAKE A SHOT AS A MANAGER

We set up a selfie kiosk booth in front of the Club Shop on South Africa Road for fans to take a ‘selfie’ against a branded ‘interview’ backdrop – pictures could be instantly printed as a keep-sake from the game, emailed through or shared through Social Media. All photos were also available through an online gallery after the game.

MASTER BLASTER

At half-time, AirAsia's lovely cabin crew took to the pitch with branded t-shirt cannons.  600 spectators were lucky enough to get a free t-shirt courtesy of AirAsia and QPR



British Triathlon appoints PHAR as its exclusive sponsorship sales agency

British Triathlon appoints PHAR as its exclusive sponsorship sales agency

Following a competitive pitch, PHAR has been appointed by the British Triathlon Federation – the national governing body for the sports of Triathlon, Duathlon and Multisport in Great Britain – as its exclusive sponsorship sales agency. PHAR will develop and deliver innovative and exciting opportunities for commercial partners with British Triathlon in the run up to Rio 2016 and beyond.

Triathlon is currently one of the fastest growing sports in the UK, with over 196,000 race starts across more than 1,000 events in 2014. Great Britain has enjoyed huge success in the sport over the last decade, winning 7 ITU individual world titles, and in Alistair Brownlee has the current Olympic, European and Commonwealth champion.

Chief Executive of the British Triathlon Federation, Jack Buckner, commented: “We are delighted to appoint PHAR as our exclusive sponsorship sales agency. Triathlon is currently enjoying an outstanding period of growth and success in Britain, both at a grassroots and elite level, and we believe PHAR’s expertise is well-placed to ensure we are able to offer relevant and exciting platforms to prospective partners looking to engage with Triathlon.”

Nick Lockwood, Managing Director at PHAR, added: “Triathlon has a rare combination of highly desirable attributes that makes it a hugely appealing property for brands. We are looking forward to working with British Triathlon to create a sponsorship offering that enables brands to communicate and engage with a rapidly expanding, and incredibly sought-after demographic.”



Mayor of London appoints PHAR Music to find partners for Busk In London

Mayor of London appoints PHAR Music to find partners for Busk In London

  • Today Boris Johnson, the Mayor of London, announced the Busk in London scheme
  • Backed by Westminster, Network Rail and TfL, the scheme will make it easier to busk in the capital and aims to attract thousands of young, talented performers into Busking.
  • PHAR Music have been appointed by the Greater London Authority to find partners for the scheme and this morning Ticketmaster UK were announced as the first associate partner in a deal procured by PHAR.
  • London's first Busking Code of Conduct unveiled, common sense rules, devised by performers, councils, businesses and the police

Nihal Pekbeken, VP of Marketing, Ticketmaster UK, said: 'We are proud of London's rich, diverse, cultural heritage and wanted to showcase the emerging world of live entertainment through the creation of Ticketmaster's tm Rising campaign. Our collaboration with Busk in London ensures we are able to introduce new talent from the streets of London to our audiences. From buskers to comedians, tm Rising brings the best of unknown talent to the forefront.'



PHAR brokers deal for Ghanaian Internanational Mohammed Awal to join Saudi Arabian side Al-Shabab FC from Maritzburg United

PHAR brokers deal for Ghanaian Internanational Mohammed Awal to join Saudi Arabian side Al-Shabab FC from Maritzburg United

Awal, who joined the Martizburg in 2012, will link up with Al-Shabab after the ongoing Africa Cup of Nations in Equatorial Guinea. “We would like to thank the player for his outstanding contribution at Maritzburg United and wish him all the best for his future,” United team manager Quintin Jettoo told the club's official website.

“We signed Mohammed as a relatively unknown player and we are proud to have been able to help in his development as he went on to become a regular in the Ghana national team, which naturally has brought a lot of interest in him.

“We will certainly miss Mohammed in the team, but we are fortunate to have a fair amount of depth in the centre-back position and we are confident that the players we have will use the opportunity to step up and stake a regular place in the starting eleven.”