PHAR has appointed VGI Global Media, Thailand’s leading provider of out-of-home media solutions, as the exclusive ambient advertising agency for Thai AirAsia. VGI will sell advertising space in both the exterior and interior of all Thai AirAsia carriers including overhead lockers, meal-tray backs and plane wraps. Thai AirAsia, Thailand's largest low-cost airline, flies to over 35 domestic and international destinations within the region. The airline operates with a fleet of 37 brand new Airbus A320 aircraft and has plans to receive an additional 6 more during the year. In 2013, Thai AirAsia carried over 10.5 million passengers and is expecting to exceed that number in 2014.
Marcus Wight CEO of PHAR Partnerships commented: "It is a very exciting opportunity for PHAR and VGI to create successful partnerships for Thai brands with AirAsia. VGI's expertise and size in the Thai market makes them the outstanding partner for us to work with in maximizing ancillary revenue for AirAsia and delivering a package of rights that companies want."