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Staff appointments

PHAR grows its Activation team with the appointment of new Account Director

International media and marketing agency PHAR Partnerships is pleased to announce Monika Orolinova as the newest member of their rapidly increasing global team. Monika joins having spent the previous 4 years at Havas Sports & Entertainment, managing a number of diverse and large scale client sponsorships including Asda’s Kwik Cricket activity, EDF Energy’s London 2012 athlete programme and Olympic Torch Relay events as well as Aeroflot’s partnership with Manchester United.  Monika will take responsibility for some of PHAR’s key activation accounts including, Stihl and Domikado, whilst also working alongside other areas of the agency in developing strategies for brands to maximise their investments across music and talent management.

Josh Green, Head of Activation & Consultancy UK, commented on the appointment: “Having someone with Monika’s extensive knowledge and expertise join the team will really help to develop the breadth and quality of services we can offer current and prospective clients.  I’m really looking forward to continued growth of the agency’s Activation division, with Monika playing a key role in helping to drive this momentum.”

PHAR’s Activation and Consultancy team develops and delivers brand activation platforms for sponsors, working closely with other divisions across the UK and Asia to provide best in class client servicing and consultancy.

PHAR Partnerships expands Insight division

PHAR Partnerships is pleased to announce the expansion of its Insight division with two new appointments. Marcus Treacy has joined as an Account Director, following spells as an Operations Consulting Analyst at Deloitte and more recently at G4S where he was brought in shortly before the 2012 Olympics to re-design the company’s data analysis and reporting systems.  As well as taking responsibility for specific client projects, Marcus will be closely involved in the development of a new set of sponsorship evaluation and analysis tools which PHAR Insight will shortly be launching.

Henry Marks joins as Insight Executive, moving from Generate where he worked across a number of clients including Premiership Rugby, Speedo, AXA PPP, Jewson and Sport England.  Henry will work across a range of PHAR Insight’s clients – currently covering a mix of brands, arenas, football clubs, public transport authorities and sports governing bodies.

Alastair Macdonald, Head of PHAR Insight, commented: “We have over recent months experienced a significant increase in demand for analysis of sponsorship value and advice on sponsorship strategy.  We have been very keen to respond to this not simply with more people, but to bring into the team specific expertise and genuine market knowledge.  We are absolutely delighted to have recruited Marcus and Henry, whose skills and experience will help enable us to offer genuine best-in-class products and services to our clients.”

PHAR Insight offers high-quality research and analysis into the value and effect of sponsorships, expert advice on how sponsorship programmes may be structured to achieve their potential, and strategic consultancy for both brands and rights holders.

Phar Partnerships hires Denzil Thomas to set up PHAR MUSIC


Phar Partnerships hires Denzil Thomas to set up PHAR MUSIC


PHAR Partnerships, a rapidly growing international media and marketing business with over 40 staff in 6 countries, today announces the addition of a senior member to its expanding team. Denzil Thomas in his role as Managing Director at PHAR Music will head up a new division focusing on Branded Music Partnerships. The hire signals an important move into a new area of business for PHAR, the division will offer expert advice on how brand associations can be structured in this complicated area to achieve their full potential. Denzil Thomas joins from leading UK integrated marketing agency Billington Cartmell, where he has been Business Director Music for the last 5 years. With 18 years’ experience in branded music associations, working at the Mama Group, the NME and as an independent, Denzil is recognised as the industry’s leading expert in this area. Denzil is a veteran of over 100 music campaigns, having recently devised award-winning solutions such as Lexus and Kylie Minogue, Lucozade ‘7 Artists’, the Sennhesier Labrinth challenge and the first ever ticketless festivals in Europe with Samsung. He has previously launched campaigns and worked as a music strategist for Disney, Unilever, Vodafone, Carlsberg, Kraft, LG, Orange, Diageo, O2, Coca-Cola and Barclaycard, to name just a few.

“Branded music associations are undergoing unprecedented global growth, but getting it right is notoriously hard - which is probably why sport still attracts five times the income”, commented Denzil. “In the past 10 years I’ve been lucky enough to work with some of the best brands in the world on successful campaigns which have proved that – with some thinking and experience – every single branded music association can work effectively. The opportunity at PHAR is to use this experience to help more brands work with music globally.”

Marcus Wight, CEO of PHAR Partnerships, added, “Our clients in both the UK and internationally are increasingly asking us how we can help them to create successful and innovative partnerships that work in music. In persuading Denzil to join the senior management team at PHAR we have secured a major coup and are now in an excellent position to provide solutions to their questions. Denzil’s appointment is another substantial leap forward towards PHAR becoming a true all round sponsorship consultancy.”