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PHAR Talent’s Lynsey Sharp wins gold at the 2014 British Championships

PHAR Talent’s Lynsey Sharp wins gold at the 2014 British Championships

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With an outstanding performance, Lynsey Sharp demonstrated she’s the best 800m in the UK as she claimed gold at the Sainsbury’s British Championships held at the Birmingham Alexander Stadium on June 29. Her victory confirmed her appearance at the European Championships in Zurich in August, where she will defend her European title, representing Team GB. Sharp clocked 2.01.40 minutes in Birmingham – she thought she had run faster as well after the clock in Birmingham prematurely stopped early in the final of the 800m – as she beat Alison Leonard into second and veteran Brit Jenny Meadows into third.

“It's been the hardest year, so to come back and do that is amazing,” said Sharp.

Sharp has spent the past 12 months fighting injury, undergoing surgery twice to resolve a painful leg tendon, missing almost the entire 2013 season. Only weeks ago she qualified for the upcoming Commonwealth Games, where she will represent Team Scotland.



PHAR Talent’s Lynsey Sharp selected to compete in the Glasgow 2014 Commonwealth Games

PHAR Talent’s Lynsey Sharp selected to compete in the Glasgow 2014 Commonwealth Games

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European 800m champion Lynsey Sharp has been selected to compete for Team Scotland in the Glasgow 2014 Commonwealth Games, after achieving the qualifying standard last month. Sharp, the reigning European champion, is racing towards a competitive comeback after missing the entire 2013 season due to injury.

"Our aim was to select our largest team ever meeting the tough selection standards and clearly athletes in all sports have risen to the occasion," said Team Scotland chef de mission Jon Doig. "This however is just the first step and our focus now turns to ensuring we are the best prepared team ever, capable of delivering our best ever performance, competing with distinction across all sports. Looking at the athletes we have selected I am confident that we can achieve our target of at least 34 medals.”

With 310 participants, it is the largest squad Scotland have ever entered in a Commonwealth Games.

Sharp believes setting a target of at least 34 medals is good for the team. "It really makes you think we mean business here," said Sharp.

"It's all very well making the team but now it's about stepping up and really fighting for those medals."

Lynsey will be competing at the Glasgow Diamond League 11-12 July as part of her build up to the Commonwealth Games.

Photo:  Streeter Lecka/Getty Images Europe



Success on and off the pitch for GAIN Capital and MCFC

Success on and off the pitch for GAIN Capital and MCFC

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As Manchester City won their second title in the last 3 years, GAIN Capital celebrated the completion of their major online retail campaign, which made use of some key assets from their official sponsorship with the champions of English football. The MCFC.FOREX.com website attracted hundreds of thousands of visitors from around the world, who were able to watch exclusive interviews with MCFC players and staff, learn the basics of FX trading and play the innovative predictions game to win a chance to meet MCFC captain Vincent Kompany in person.  PHAR’s Activation team project managed the campaign from the early planning stages through to completion, including coordinating video production, web design, digital advertising creative & optimisation as well as liaison with MCFC for delivery of all necessary rights.  Visitors to the site showed excellent levels of engagement with both the football and trading content available, with many setting up their own FOREX.com demo account through the campaign.

As well as the retail campaign activity, PHAR also assisted in the delivery of many of GAIN Capital’s client engagement and B2B activities.  These ranged from hospitality at MCFC matches, to exclusive opportunities to meet the players and take part in training sessions led by first team coaches, as well as a season ending celebration event in Abu Dhabi in the company of many of the Club’s senior leadership and players. PHAR are now working with FOREX.com to plan for the start of the new season in August, looking to maximise the opportunities available through an association with the Premier League title holders.



BeIN Sports and PHAR launch European football pilot on Indonesian TV

BeIN Sports and PHAR launch European football pilot on Indonesian TV

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PHAR partnered with Indonesian BeIN Sports channel to run an advertiser pilot for the Indonesian market during the last month of the European football season, showcasing  Ligue 1, Serie A, Bundesliga and Barclays Premier League to millions of football fans. Phar was able to secure sponsors including Ponds, Axe, Vaseline, CIMB Niaga and Air Asia. The pilot was a precursor to the 2014/15 European leagues season when packages will run across BEIN branded media, including but not limited to television channels, website, mobile sites, applications and social media (including Facebook and Twitter) in the territory of Indonesia. In addition to television commercial spots there will be live game graphics, bumpers leading in and out of the adverts and activation opportunities with the hosts.



PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

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PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. PHAR has lined up sixteen international football stars including Luis Figo, Patrick Vieira, Fabio Cannavaro and Rivaldo who will play in the friendly match on 7th June dedicated to millions of Indonesian football fans to celebrate the upcoming 2014 FIFA World Cup Brazil.

In an action-packed three-day ‘Football Carnival’ scheduled from 5th to 7th June, the football players will also engage in a series of activities including a Meet & Greet opportunity, Coaching Clinic and Gala Dinner.

During the event Domikado will launch the inaugural version of the 2014 World Cup application for the Indonesian market with a variety of unique entertainment and sports content. During the summer users will be able to watch the show with unlimited live streaming, video on demand, latest news, statistics and match schedules.

“We are very excited to partner with Domikado to take the 2014 Football Legends Tour to Indonesia to promote the launch of their 2014 FIFA World Cup Brazil application,” said PHAR Managing Director Nick Lockwood. “The international football stars PHAR has aligned have a huge international supporter base and will allow the brand to connect with millions of fans not only in Indonesia but also across the world. We look forward to supporting Domikado with consultancy, strategy and activation as they launch their venture with FIFA,” concluded Lockwood.



PHAR adds Reebok to growing list of David Lloyd Leisure central partners

PHAR adds Reebok to growing list of David Lloyd Leisure central partners

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PHAR Partnerships has been working exclusively with David Lloyd Leisure, Europe’s premier health, sport and leisure group, since 2011 to develop a central commercial partnership programme and to secure relevant brands to work with the group. The latest brand to become an official partner is sportswear giant Reebok who are the ‘Official Sportswear Partner’ of David Lloyd Leisure, a partnership that sees Reebok kit out all of the personal trainers, coaches and tennis professionals across the clubs and work with David Lloyd Leisure to communicate with its 440,000 members through bespoke events and activities. Head of Partnerships at PHAR, Ian Tussie, said: “David Lloyd Leisure is a real draw for brands.  The group’s significant membership is an engaged audience and Reebok has already seen great returns on its investment from various activity it has run.” The group employs an expert team of more than 1,800 health and fitness trainers and contracts the services of over 400 tennis professionals, who now wear Reebok clothing, creating extremely effective advertising and awareness for Reebok which is aiming to be the number one brand in the world in health and fitness.’

Reebok joins existing central commercial partners Zoggs, Jaguar and Ricoh.