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PHAR Music

AirAsia unveiled as the official airline of Taylor Swift’s RED Tour throughout South East Asia

AirAsia unveiled as the official airline of Taylor Swift’s RED Tour throughout South East Asia

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AirAsia has been unveiled as the official airline of Taylor Swift’s RED Tour throughout South East Asia. The seven-time Grammy award winner will travel with her 80 member entourage on board AirAsia, to the show venues including Jakarta, Manila, Bangkok, Kuala Lumpur and Singapore. To celebrate, AirAsia has painted one of its 180-seat Airbus A320 aircraft in a special Taylor Swift livery, unveiled at the beginning of June at the RED Hot Party held at the Mandarin Oriental Hotel in Kuala Lumpur.

According to Aireen Omar, CEO of AirAsia Malaysia, the airline is excited to have the opportunity to work with one of the most popular international singers. "We are very excited because she's a very popular international star and for her to be associated with AirAsia is an extremely fortunate event for us," said Omar. "It is truly an honour for us to have her and to be able to fly her and her group in her tour around Southeast Asia. She represents the youth and like the brand, she reaches out to the masses as well. It's something that we feel is similar to who we are."

AirAsia says that it intends to keep the exclusive Taylor Swift aircraft livery for at least the next year. "She's very relevant to the world right now and I think a lot of people reach out and can relate to her," said Omar. "We will have it for a long time." Upon completion of the RED Tour, the aircraft will continue to service AirAsia routes covering 88 destinations in 22 countries.

PHAR has been working with AirAsia since our launch, spearheading a number of innovating marketing campaigns including the partnership with Malaysian phone manufacturer Ninetology and the partnership with leading automotive brand Chevrolet, both of which involved the design of exclusive aircraft liveries.

Watch the video of Taylor Swift's RED Hot Tour Bus



PHAR Music produces exclusive talent content for Samsung in Asia

PHAR Music produces exclusive talent content for Samsung in Asia

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PHAR Music has worked with Samsung UK for some years, most recently devising Samsung Smart Ticket. To demonstrate the concept we put together the Samsung Studio Galaxy Live series of gigs, the first ‘general sale’ e-ticketed music events in the world. These shows featured major UK live acts including Biffy Clyro, Bastille and Laura Mvula. Samsung Smart Ticket has received international acclaim and we look forward to developing it further in the near future.

When we shared this work with Samsung in Singapore we were asked to procure and film interviews with international talent for their highly successful pan-Asian Galaxy Life App. The first content will go live in July.