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HOME Manchester appoints PHAR to secure sponsors for new multi art centre

HOME Manchester appoints PHAR to secure sponsors for new multi art centre

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PHAR, the specialist sponsorship agency, have been exclusively appointed by HOME, Manchester, to help secure partners and sponsors for the new arts centre opening in March 2015. HOME will be the third largest arts centre in the UK, the biggest outside London and will offer something new and innovative to audiences in the North West and beyond. It will be the focal point of the new First Street development in the city centre and has been formed by a merger between Cornerhouse and the Library Theatre Company. Housing a gallery, theatre, 5 cinemas, café, bars and a restaurant, HOME will be central to Manchester’s arts and culture offering and has the backing of key stakeholders in the city.

Marla Cunningham, Development Director at HOME, said “We’re delighted to be working with Phar Partnerships. Our new multi art centre, HOME, will be a significant addition to the cultural offer for the region and a big part of the regeneration of Manchester City Centre. We think this will be very attractive for savvy brands who want to support arts and culture while getting a multitude of benefits by association.”

The project will be run by PHAR’s Manchester office and Ian Tussie, Head of Partnerships at PHAR, is very positive about the new project. “HOME is a really exciting new project and something that will appeal greatly to potential sponsors and partners. There’s nothing else quite like it in Manchester and the precedent set by the South Bank Centre, which has a plethora of sponsors, makes us very positive that there will be brands interested in investing in the project, engaging with an audience of around 750,000 each year and working with HOME on its fantastic CSR activities.”



Chester Zoo appoints PHAR to secure a headline sponsor for its new £30m development “Islands”

Chester Zoo appoints PHAR to secure a headline sponsor for its new £30m development “Islands”

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Chester Zoo, the most visited paid-for tourist attraction outside of London with over 1.4 million visitors per year, has appointed specialist agency Phar Partnerships to secure a headline sponsor for its new £30m development. “Islands” is one of the biggest and most ambitious projects in UK zoo history and will take its visitors on an adventure around the six South East Asian isles it represents – the Philippines, Papua, Bali, Sumatra, Sumba and Sulawesi. Phar Partnerships will lead the search for the headline sponsor with the project led by head of Phar’s North West office in Manchester, Ian Tussie, who recently secured Phones 4U as the title sponsor of the Manchester Arena.

Ian said “Chester Zoo is an incredible destination as shown by its continued success and consistently high visitor numbers. All of the research behind Islands points to further success and increased footfall.  We believe this is one of the most exciting sponsorship opportunities on the market given the already established audience a sponsor can engage with, its uniqueness as an experience in the UK and the chance to work with Chester Zoo who have a rich history of delivering conservation projects both in the UK and internationally. We’re thrilled to have been appointed and look forward to presenting this to the market.”

Islands opens in summer 2015 and will help Chester Zoo stand out as one of the world’s leading zoos and as a ‘must-see’ UK visitor attraction, drawing in visitors from all over the UK and abroad.Jamie Christon, Managing Director from Chester Zoo added “Connecting people with wildlife is at the heart of everything we do. Islands will help showcase the conservation importance of the South East Asian isles as our visitors go on their own personal expedition discovering extraordinary things along the way, including Monsoon Forest the largest indoor zoo exhibit in the UK. We look forward to working with Phar Partnerships to secure a sponsor who can join us on this exciting journey. For more information on Chester Zoo, please visit www.chesterzoo.org and www.actforwildlife.org.uk



Manchester Arena appoints PHAR to secure naming rights deal

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Manchester Arena appoints PHAR to secure naming rights deal

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Manchester Arena, the largest indoor arena in Europe, has appointed PHAR Partnerships, the specialist sponsorship agency, with the aim of securing a new long-term Naming Rights Partner for the venue. PHAR will act as exclusive agency on the project, and seek to develop the Manchester Arena’s relationships with leading national and international corporate brands.

It will work with the owners of the arena, Development Securities and Patron Capital and also the arena's operators, SMG, the world’s number one arena facilities management company and operator of over 225 venues globally.

With 1.2 million ticket sales each year, Manchester Arena is the second highest attended indoor arena in the world after the O2 Arena in London. It regularly hosts some of the biggest acts in music, comedy and sport including Lady Gaga, Rihanna, Coldplay, Take That, Muse, Peter Kay, Michael McIntyre, Ricky Hatton and Amir Khan and is widely regarded as one of the best indoor venues in the world for live music.

PHAR has been involved in a number of naming rights and sponsorship deals over the past two years including The British Champions Series and QIPCO, Expedia and the PGMO and ASDA and The Big Jubilee Lunch. This track record, breadth of experience across diverse sectors and with top international brands will create strong opportunities for a high quality naming rights partnership for the Arena.

John Knight, Regional VP for SMG Europe said: “It’s the first time in 15 years that the Naming Sponsorship has been available for the Manchester Arena. We believe PHAR’s experience and international contacts book will bring this rare opportunity to the attention of high level decision makers.”

Matthew Weiner, Director, Development Securities said: “For a brand looking to increase its exposure both nationally and internationally, and seeking to associate with the biggest and best talent, the Manchester Arena is a clear choice. We are confident that with PHAR’s support, we will find the right brand partnership for this first class asset.”

PHAR CEO, Marcus Wight, expressed his delight at the appointment. "The Manchester Arena is the entertainment hub of the North and provides a brand with a captive audience, content, community engagement and international profile. There’s huge value in a brand associating itself with the Arena, where people go to enjoy themselves and we really look forward to creating a long-term partnership that delivers for all parties.”

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