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Football

The 2014/15 Premier League fixtures have been unveiled

The 2014/15 Premier League fixtures have been unveiled

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The team at PHAR has over 20 years’ experience in finding exclusive opportunities for brands in English football. For example, partnering AirAsia with Manchester United and the Referees, to working with Forex.com to create a unique B2B partnership with Manchester City. Last season we helped Asian brands like S P Setia, Yamaha Thailand and XL advertise in the Premier League via LED perimeter boards.

Check out the 2014/15 Premier League fixtures here and talk to us now to find out how we can work with you to find the right solution for your brand.

Contact David Hoggins (david.hoggins@pharpartnerships.com) for more details.

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Success on and off the pitch for GAIN Capital and MCFC

Success on and off the pitch for GAIN Capital and MCFC

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As Manchester City won their second title in the last 3 years, GAIN Capital celebrated the completion of their major online retail campaign, which made use of some key assets from their official sponsorship with the champions of English football. The MCFC.FOREX.com website attracted hundreds of thousands of visitors from around the world, who were able to watch exclusive interviews with MCFC players and staff, learn the basics of FX trading and play the innovative predictions game to win a chance to meet MCFC captain Vincent Kompany in person.  PHAR’s Activation team project managed the campaign from the early planning stages through to completion, including coordinating video production, web design, digital advertising creative & optimisation as well as liaison with MCFC for delivery of all necessary rights.  Visitors to the site showed excellent levels of engagement with both the football and trading content available, with many setting up their own FOREX.com demo account through the campaign.

As well as the retail campaign activity, PHAR also assisted in the delivery of many of GAIN Capital’s client engagement and B2B activities.  These ranged from hospitality at MCFC matches, to exclusive opportunities to meet the players and take part in training sessions led by first team coaches, as well as a season ending celebration event in Abu Dhabi in the company of many of the Club’s senior leadership and players. PHAR are now working with FOREX.com to plan for the start of the new season in August, looking to maximise the opportunities available through an association with the Premier League title holders.



BeIN Sports and PHAR launch European football pilot on Indonesian TV

BeIN Sports and PHAR launch European football pilot on Indonesian TV

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PHAR partnered with Indonesian BeIN Sports channel to run an advertiser pilot for the Indonesian market during the last month of the European football season, showcasing  Ligue 1, Serie A, Bundesliga and Barclays Premier League to millions of football fans. Phar was able to secure sponsors including Ponds, Axe, Vaseline, CIMB Niaga and Air Asia. The pilot was a precursor to the 2014/15 European leagues season when packages will run across BEIN branded media, including but not limited to television channels, website, mobile sites, applications and social media (including Facebook and Twitter) in the territory of Indonesia. In addition to television commercial spots there will be live game graphics, bumpers leading in and out of the adverts and activation opportunities with the hosts.



PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

PHAR partners with Domikado to present 2014 Football Legends Tour to millions of fans in Indonesia

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PHAR Partnerships has partnered with Domikado, Indonesia-based 2014 FIFA World Cup Brazil’s official digital content partner for mobile and broadband internet, to deliver the 2014 Football Legends Tour in Indonesia with a World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. PHAR has lined up sixteen international football stars including Luis Figo, Patrick Vieira, Fabio Cannavaro and Rivaldo who will play in the friendly match on 7th June dedicated to millions of Indonesian football fans to celebrate the upcoming 2014 FIFA World Cup Brazil.

In an action-packed three-day ‘Football Carnival’ scheduled from 5th to 7th June, the football players will also engage in a series of activities including a Meet & Greet opportunity, Coaching Clinic and Gala Dinner.

During the event Domikado will launch the inaugural version of the 2014 World Cup application for the Indonesian market with a variety of unique entertainment and sports content. During the summer users will be able to watch the show with unlimited live streaming, video on demand, latest news, statistics and match schedules.

“We are very excited to partner with Domikado to take the 2014 Football Legends Tour to Indonesia to promote the launch of their 2014 FIFA World Cup Brazil application,” said PHAR Managing Director Nick Lockwood. “The international football stars PHAR has aligned have a huge international supporter base and will allow the brand to connect with millions of fans not only in Indonesia but also across the world. We look forward to supporting Domikado with consultancy, strategy and activation as they launch their venture with FIFA,” concluded Lockwood.