As Manchester City won their second title in the last 3 years, GAIN Capital celebrated the completion of their major online retail campaign, which made use of some key assets from their official sponsorship with the champions of English football. The MCFC.FOREX.com website attracted hundreds of thousands of visitors from around the world, who were able to watch exclusive interviews with MCFC players and staff, learn the basics of FX trading and play the innovative predictions game to win a chance to meet MCFC captain Vincent Kompany in person. PHAR’s Activation team project managed the campaign from the early planning stages through to completion, including coordinating video production, web design, digital advertising creative & optimisation as well as liaison with MCFC for delivery of all necessary rights. Visitors to the site showed excellent levels of engagement with both the football and trading content available, with many setting up their own FOREX.com demo account through the campaign.
As well as the retail campaign activity, PHAR also assisted in the delivery of many of GAIN Capital’s client engagement and B2B activities. These ranged from hospitality at MCFC matches, to exclusive opportunities to meet the players and take part in training sessions led by first team coaches, as well as a season ending celebration event in Abu Dhabi in the company of many of the Club’s senior leadership and players. PHAR are now working with FOREX.com to plan for the start of the new season in August, looking to maximise the opportunities available through an association with the Premier League title holders.