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  PHAR has been appointed by the Saudi Basketball League to develop the commercial proposition for the league, which is being transformed by new commercial rights holder Creative Edge.

Our remit includes the creation of a sponsorship architecture, definition of a range of new sponsorship opportunities, and consultancy throughout the process of securing a range of new partners.

The commercial partnership programme is a key element of the plan to make basketball the second most popular sport in the country, and to raising the competitiveness of Saudi teams in international competition.