PHAR has been appointed by Pure Gym – the UK’s largest and fastest-growing gym group – to develop and deliver the opportunity for national commercial partners across the group. Pure Gym, opened in 2009, is now the UK’s largest gym group expecting to surpass 500,000 members and 100 clubs in the next 12 months. In 2014 it enjoyed over 20 million visits to its sites and now, with continued growth planned over the next two years, Pure Gym is looking to work with brands with the aim of delivering long-term ancillary revenue streams and enhancement of their customers’ experiences at the gyms.

Commercial Director at Pure Gym, Jamie Hutchinson, commented: “We are delighted to be working with PHAR and to be developing an exciting commercial partnership programme.” He added “We choose to work with PHAR because of the company’s high-profile track record of securing partnerships for the world’s leading brands. PHAR’s expertise is second to none and we look forward to securing a number of exciting partnerships”

Ian Tussie, Head of Partnerships at PHAR, added: “Pure Gym is one of the few rights holders that can offer a national reach to partners and a huge audience of people to communicate with on a regular basis. There are so many opportunities for partners to create genuine added value for Pure Gym’s members and to engage with them, not just whilst they’re working-out, but in their everyday lives and we’re extremely excited to work with Pure Gym and to start talking to the market about the opportunities.”