PHAR Partnerships, a rapidly growing international media and marketing business with over 40 staff in 6 countries, today announces the addition of a senior member to its expanding team. Denzil Thomas in his role as Managing Director at PHAR Music will head up a new division focusing on Branded Music Partnerships. The hire signals an important move into a new area of business for PHAR, the division will offer expert advice on how brand associations can be structured in this complicated area to achieve their full potential. Denzil Thomas joins from leading UK integrated marketing agency Billington Cartmell, where he has been Business Director Music for the last 5 years. With 18 years’ experience in branded music associations, working at the Mama Group, the NME and as an independent, Denzil is recognised as the industry’s leading expert in this area. Denzil is a veteran of over 100 music campaigns, having recently devised award-winning solutions such as Lexus and Kylie Minogue, Lucozade ‘7 Artists’, the Sennhesier Labrinth challenge and the first ever ticketless festivals in Europe with Samsung. He has previously launched campaigns and worked as a music strategist for Disney, Unilever, Vodafone, Carlsberg, Kraft, LG, Orange, Diageo, O2, Coca-Cola and Barclaycard, to name just a few.

“Branded music associations are undergoing unprecedented global growth, but getting it right is notoriously hard - which is probably why sport still attracts five times the income”, commented Denzil. “In the past 10 years I’ve been lucky enough to work with some of the best brands in the world on successful campaigns which have proved that – with some thinking and experience – every single branded music association can work effectively. The opportunity at PHAR is to use this experience to help more brands work with music globally.”

Marcus Wight, CEO of PHAR Partnerships, added, “Our clients in both the UK and internationally are increasingly asking us how we can help them to create successful and innovative partnerships that work in music. In persuading Denzil to join the senior management team at PHAR we have secured a major coup and are now in an excellent position to provide solutions to their questions. Denzil’s appointment is another substantial leap forward towards PHAR becoming a true all round sponsorship consultancy.”