PHAR has been appointed by Ricoh to activate the company’s five-year partnership with Premiership Rugby. The deal brokered by PHAR in 2014 saw Ricoh become the Official Document Services Partner to Premiership Rugby, with the partnership providing a great opportunity for Ricoh to educate rugby fans on the company’s technical ability and IT expertise. Some of the partnership assets are already in place this season, including in-stadia branding via LED perimeter boards and the Ricoh Premiership Rugby Golf Day that took place on April 15th at Stoke Park with the likes of Matt Banahan, Mark Durden Smith and Shaun Perry in attendance.
The 2015/2016 season onwards will see an increase in collateral including unique assets such as big screen branding around every Television Match Official decision in Aviva Premiership Rugby. Ricoh will also be working with Premiership Rugby Clubs and conducting technology audits with the aim to streamline processes and increase efficiencies, which will in the long term benefit Premiership Rugby fans all around England. Details of the 2015/2016 activation will be announced later this year.
In addition to activation, PHAR is also conducting research across the five seasons through its Insight division to measure the impact of the Premiership Rugby sponsorship at a B2C level.