PHAR Partnerships is pleased to announce the expansion of its Insight division with two new appointments. Marcus Treacy has joined as an Account Director, following spells as an Operations Consulting Analyst at Deloitte and more recently at G4S where he was brought in shortly before the 2012 Olympics to re-design the company’s data analysis and reporting systems.  As well as taking responsibility for specific client projects, Marcus will be closely involved in the development of a new set of sponsorship evaluation and analysis tools which PHAR Insight will shortly be launching.

Henry Marks joins as Insight Executive, moving from Generate where he worked across a number of clients including Premiership Rugby, Speedo, AXA PPP, Jewson and Sport England.  Henry will work across a range of PHAR Insight’s clients – currently covering a mix of brands, arenas, football clubs, public transport authorities and sports governing bodies.

Alastair Macdonald, Head of PHAR Insight, commented: “We have over recent months experienced a significant increase in demand for analysis of sponsorship value and advice on sponsorship strategy.  We have been very keen to respond to this not simply with more people, but to bring into the team specific expertise and genuine market knowledge.  We are absolutely delighted to have recruited Marcus and Henry, whose skills and experience will help enable us to offer genuine best-in-class products and services to our clients.”

PHAR Insight offers high-quality research and analysis into the value and effect of sponsorships, expert advice on how sponsorship programmes may be structured to achieve their potential, and strategic consultancy for both brands and rights holders.