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On Sunday June 3rd Eden will be hosting the Big Jubilee Lunch, the annual event in its fourth year, which encourages people to come together to change their neighbourhoods for good. PHAR Partnerships have been working with Eden for over a year to find a group of partners to support this event and inspire people to build stronger communities. The initiative is funded partly through the Big Lottery Fund, and then supported by an impressive list of branding – MasterCard, Kingsmill, EDF Energy and was the most recent addition ASDA. ASDA's activation programme will encourage all their customers, staff and key stakeholders to take part through in store activity, media across all their channels and the creation of a special edition Big Jubilee Lunch t-shirt.

The final company to join the party is another famous British brand, Carling, joining a list of secondary supporters that includes Buxton Water, Douwe Egberts and Lanson Champagne.

Marcus Wight, CEO of PHAR said "these companies have committed over £5m of funding to the Big Lunch which is another example of how a charity like Eden is able to galvanise stakeholders from both the public and private sector to make a real difference to people's lives. We see enormous potential for companies to align with a super brand like Eden to deliver programmes that enthuse people to engage with the key issues around the environment, social and economic regeneration."

According to Peter Stewart, Campaigns Direct at Eden, "PHAR have become an integral part of the Eden team in helping us to create partnerships with brands that deliver for all parties. If we are to continue to grow our programme of events, now more than ever, we need to align with brands that share our objectives and PHAR has been key in this process"