Sony Mobile were looking for someone who could speak with some authority on how music is made and the benefits of lossless digital files over the compressed digital music files we’re all used to. PHAR Music suggested that Jools Holland would be the perfect spokesperson and worked with Sony agency HeyHuman to put this association together.

Jools Holland has partnered with Sony Xperia Z3+ for a new video. The musician discusses the importance of hearing music in high-resolution and demonstrates all the qualities that can otherwise be missed if music is streamed or listened to on compressed formats.

 

Watch the Video Here