XL, one of Indonesia's leading telecommunications service providers,  have appointed PHAR to debut their first LED advertising campaign in the English Premier League, one of the most popular sports event in the whole of the AESAN region. Throughout the football season, PHAR has placed XL LED boards in ‘Big 6’ games featuring Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Spurs shown live in Indonesia, the company’s key market.

PHAR is responsible for brokering the placements with the various clubs and suppliers, as well as managing the logistics of the campaign.

This year PHAR has also delivered the first Premier League LED advertising campaign for Yamaha Thailand, the local division of the Japanese manufacturer of motorcycles.

With the Premier League being truly global, attracting billions of viewers across more than 200 territories worldwide, LED advertising offers brands extremely cost-effective global exposure as well as the opportunity to target specific audiences.

PHAR are one of the biggest buyers of LED advertising in the Premier League and work with a variety of advertisers across the world to secure the best rates and matches.