PHAR Partnerships are delighted to announce that it has brokered a landmark 1-year deal on behalf of AirAsia with mface – Malaysia’s leading social media and networking platform. The partnership has been unveiled with a specially commissioned mface wrap adorning an AirAsia aircraft at the LCCT terminal in Sepang. The Airbus A320 sporting the red-and-white mface logo runs regular AirAsia service of 14 flights a week between Kuala Lumpur, Malaysia and Shenzhen, China.

The deal will allow mface to capitalise on AirAsia’s huge customer base in the ASEAN region to introduce mface as the new social media network site of choice in Asia.

The partnership will further provide mface with full-page advertising in AirAsia’s Travel 3Sixty Magazine, branded meal tray backs and overhead lockers, leaflet placements on-board flights and digital advertising on AirAsia’s website and on web boarding passes and online itineraries.