PHAR is delighted to unveil our client AirAsia as one of the first official station naming sponsors in Malaysia, with the Bukit Bintang Monorail station now officially known as “AirAsia-Bukit Bintang”. The first of its kind in Southeast Asia, the Station Naming Rights Programme devised by PHAR has offered brands the opportunity to bid for the right to transform a station to re-name the station and incorporate the brand’s identity within the station. The programme aims to result in better, additional or enhanced services as well as facilities for everyday commuters along the Rapid KL network while giving the advantage of new exposure and consumer engagement opportunities.
Datuk Kamarudin Meranun, Executive Chairman of AirAsia Berhad and Group CEO of AirAsia X, Tan Sri Tony Fernandes, Group CEO of AirAsia, Aireen Omar, CEO of AirAsia Berhad and Benyamin Ismail, CEO of AirAsia X Berhad officially launched the striking red AirAsia-Bukit Bintang Station in the presence of Dato’ Azmi Abdul Aziz, President & Group CEO of Prasarana Malaysia Berhad, Dato’ Mohd Zahir Zahur Hussain, CEO of Prasarana Integrated Development Sdn Bhd (PRIDE), and Ahmad Nizam Mohamed Amin, CEO of Rapid Rail Sdn Bhd.
Tan Sri Tony Fernandes, Group CEO of AirAsia said, “We are happy to collaborate with Prasarana Malaysia Berhad in painting the Bukit Bintang station red and naming it ‘AirAsia-Bukit Bintang’. We are very excited to be in the heart of the golden triangle as it gives us an opportunity to further elevate our brand presence in the capital’s commercial, shopping, entertainment and tourist hub.
“This station is the gateway to KL city centre and a place to meet. We have designed the interior for commuters to enjoy and enhancing the overall experience of using it. Rest assured it will not be a boring station,” he added.
In addition to the visuals of AirAsia’s destinations being displayed throughout the station, AirAsia has also created content throughout the station where commuters are able to engage with and stand a chance to win flights.
AirAsia has also added touch points for guests and consumers at the newly-named monorail station, with the setup of a new sales centre where the public can make flight bookings, flight changes, add-on meals, baggage as well as seat selection through this sales centre. AirAsia’s affiliates and partners such as Tune Protect, AirAsia BIG and the AirAsia Citibank Credit card are also featured in the station.
Dato’ Azmi Abdul Aziz, President & Group CEO of Prasarana Malaysia Berhad said, “We are delighted to have AirAsia as one of the pioneering corporations in the Station Naming Rights initiative.
“In addition to enhancing the sustainability of public transport services, the participation of AirAsia in this initiative would help us generate greater non-fare revenue to further enhance our service delivery, as well as to create a new travelling experience for our customers,” Azmi added.